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5 Blunders Startups Unknowingly Make When Developing Mobile Applications

Let me take the liberty to alter a proverb and put in a way that suits the flow of this blog; To err is human, but to read this and not make a similar err, is smart!

The mobile applications market has seen a great leap in the past few years. One could say that it is a consequence of increased competition, a rise in the level of lifestyle choices, and innovation, amongst other things. But when we consider the alluring arena of start-ups and the expediting mobile application domain, the intersection of the fields has a constant variable of erring.

Start-up app development companies have the liberty of experimenting with the available resources since they are yet to reach a satiation point, in general. But more often than not, those experiments tend to boil down to gaining you a bad name in the market. To avoid such a situation, you must be rational while you’re still trying to build a name for yourself. It doesn’t mean that you stop your trial-and-errors, but it means that you avoid the following blunders while you wayfare in the land of experiments.

1. Vagabonding Your Way Into Development

The general rule of thumb dictates that before you begin any activity, you must possess the vivid prowess to see it through until a point, if not till the last detail. As a start-up, the enthusiasm is very high up, which may lead to premature decisions. You must be rational before deciding on things and proceeding app development for startups.

Developing an application is a tough job, but it is even tougher when you do not have the purpose, KPIs, and the methodology undefined. Furthermore, if you are unaware of the guidelines of the platform(s) within which you wish to develop your application, it could be troublesome. It would be rational, to begin with defining the purpose of your project. After you have laid down the reasons, you might want to jot down the goals and then move on to the KPIs of the project.

Devising a plan may seem like a task at first, but investing in it will save you unnecessary monetary investments in the later stage of the project.

2. A Body Without Bones

So once you’ve planned the flow of the project, it comes down to step 2 – creating the skeleton of your application. This process is usually characterized by a series of questions such as the platforms you want your application to function on, (IoS, Android, etc.) the segment of the population that will widely use this application, will it be a paid application or will there be in-app purchase, etc.

The answer to such questions will form the basis of your application, which could be called a blueprint. Investing enough time in creating the skeleton of your mobile application will save you time and increase your efficiency since everything you need will be written in ink.

A lot of mobile application development start-up jump the gun and run ahead to the process of development. Such a hurry could lead you to lose the race while you rest, and the tortoise crosses the finishing line.

Also, you must make sure that you do not get very influenced by others work that you incorporate features from their work. It is taboo in each field to mimic others’ work and showing no authenticity.

3. UX-UI Disparity

More often than not, as a start-up, we tend to pay more attention to the looks of the application we’re creating and leave behind the UX (user experience). When this happens, the user will be happy to look at the aesthetically pleasing application but will be annoyed with the infrastructure, speed, or the navigation of the app.

Any experienced design agency will tell you that an application without a balance between UX and UI is a loaf of bread that looks very appetizing from the outside but is hollow from inside.

You must remember that the acceptance of your application is dependent upon how your niche perceives the application. A disparity between your UX and UI could lead to a bad rating!

4. Conglomeration Of Testing Issues

Just as planning is essential before you being the project, testing is essential as you come close to finishing your project. Ideally, testing must be done at every stage of the process to ensure optimized results and less re-work at the end.

As a start-up, we may not give enough attention to this process and jump directly to conclusive results, which may not be desirable. The process of testing, although tiresome, allows the developers to be certain about their creation at each stage of the development process. But you must carry out the process in a way that is not painstakingly long – ergo, you must prioritize the process to streamline development.

Since applications are mobile and web-based, you must test the core functionalities on both platforms to avoid any major changes towards the end. Other testing related processes could be, ensuring network stability, performance optimization, syncing, the viability of different versions of the application, etc.

5. Miscarried Marketing

As the start-up developer, you may be under the impression that once the development process is complete, the work is complete. On the contrary, the relationship between project completion and development is not that simple. Once your application is ready to launch, in addition to regular maintenance, you must also come up with a marketing strategy. Since the mobile application is a competitive arena and as a start-up you’re a newbie plunging into the arena, you will have to come with an effective marketing campaign to make your application visible. Luckily for us, platforms like Google Trends provide the required data for narrowing down the niche and then implement the marketing strategy.


Like we mentioned at the beginning of the blog that these are the 5 essential mistakes that you must avoid if you Mobile Application Development Start-up. There may be other but you’ll come across them as you embark on your start-up journey. Having said that, making mistakes is a part of the learning process, but avoiding similar mistakes is a part of creating a shiny and optimized mobile application.

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