How to Use Google Alerts for Competitor Analysis

Google, the world’s most popular search engine, has accustomed us to the “free use” of various products produced within its ecosystem. Google allows us to use many of its services for free, such as Google Business and a profile, Google Analytics, Google Search Console, and many other tools, along with the Google Alert features. Let’s discuss how SEOs in Australia and worldwide use Google Alerts for free.

Whats is Google Alerts?

First things first, what is Google Alerts? It is a monitoring tool that alerts us through emails or notifications about our set interests. “What is said or discussed on the internet around our set alter, or the keywords? We can get an alert around professional activity, blog posts, PRS, etc. If used wisely for business growth, then Google Alerts can help any business strategy.

You’ll learn how to leverage Google Alerts in your SEO approach. That being said, using Google Alerts extends beyond the fundamental framework of natural referencing. If you are creative, you can broaden the use of this Google feature.

How do we get an update through Google Alerts?

A Google alert is an email delivered by Google when new websites or web pages contain the keywords or expressions for which you have set an alert. It is important to note that you will only receive this message if Google’s indexing robots have indexed the page containing your keywords. Expect a waiting period before receiving the alert. If you are optimizing your website and looking for the Best SEO in Melbourne, using Google Alerts can significantly support your monitoring efforts, especially for all the third-party publications you can easily monitor.

For a moment, picture yourself in a position where you would have to go to every website to see what people say about you or your rivals. It is nearly impossible without an army of interns and an unrestricted budget. If not, an automation solution is available. This solution has a price tag and necessitates some technical expertise. The strength of Google Alerts is that it becomes a free strategic monitoring tool.

The different use cases of Google Alerts

With a little creativity, you can come up with other applications for the four examples shown below.

Using Google Alerts to Monitor Competitors

How can you keep track of your competitors? It’s pretty subtle and brilliant; all you need to know are the most relevant and your competitors’ business keywords. First, you can incorporate Google alerts for business on the brand name to ensure you efficiently monitor your competition’s strategies.

Verify that a web hacker hasn’t copied or duplicated your website

“How do you know if your site is copied?” is a question you might ask yourself. How can you tell if another website has copied your content? Just add a few phrases from your content to the notifications to find out. If a bad individual takes this complete text block, you will get notifications about this potentially harmful content duplication. Zero risk does not exist, even if Google can identify the authorship of information. Furthermore, when you have taken the time to create excellent, original content or information that is only somewhat similar, it is upsetting to see yourself duplicated.

Track your reputation with Google Alerts

This monitoring approach offers several benefits:

• You will be able to determine who is mentioning you, your business, your goods and/or services, etc.
• You can tell whether people are talking about you positively or negatively; this is about monitoring your reputation.
• For example, you will be able to respond rapidly in the event of a nasty buzz.

For businesses looking to improve their online presence, incorporating SEO Services in Australia that track their online reputation through Google Alerts is highly beneficial.

SEO Strategy with Google Alerts: Recover Inbound Links

The link acquisition method, link building or net linking, can be time-consuming and costly. Sometimes you must be crafty and seize every opportunity to recover a link (backlink) for your website. With some luck, Google Alerts can become an effective SEO technique for claiming a few incoming links, especially if they originate from quality sources.

Sites (blog, forum, directory, do-follow blog comment, press release, web magazine, etc.) frequently mention your products or services without linking to them.

To better understand this SEO technique, consider the following case study: You run an e-commerce site called ABC.com that sells high-end umbrellas and is very localized. Needless to say, Google My Business will considerably assist you with your local presence. You are doing an action that generates publicity for your product: Umbrellas. Sites talk about you, so cite you without establishing backlinks: Set up alerts for key phrases like “luxury ABC umbrella,” “high-end ABC umbrella,” and “ABC umbrella” to capitalize on current SEO opportunities. You get notified of every website that mentions you but lacks backlinks. After politely thanking these websites, ask them to include a coupon code link. The response might not always be favourable, but if it is, it is advantageous because this hyperlink will only cost you the time it takes to write your email. This procedure can be automated to increase efficiency.

Create and Manage a Google Alert with Google Alerts

• You must have a Gmail address. Once logged into your Gmail account, go to Google Alerts, where you’ll find a simple interface for creating, editing, and managing alerts.
• In the search window, type your keywords or expressions one by one. At this stage, you will see a preview of the sites that mention you (if any), and you can reveal or conceal the options to tailor them to your preferences.
• Click the “Create Alert” button to validate the creation of your alert.
• To delete a Google Alert, simply click on the trash can symbol.
• To change your Google alert, click the pencil icon. Please be aware that you can only generate up to 1000 alerts per Gmail account.
• Do not be afraid to use quotation marks to more accurately target specific words.
• Remember to employ as many different spellings of your words as possible.

Using Google Alerts effectively can significantly enhance your SEO strategy. Its ease of use and versatility allow users to monitor mentions, track competitors, safeguard content, and improve their SEO efforts with minimal effort. Additionally, Hire Webomaze for SEO results in Melbourne can optimize your website while guiding you through Google Alerts setup to capture the most relevant data for your business.