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How to Use Bulk Messaging via Viber to Drive Mobile Traffic?

With more than 83% of the planet’s population using smartphones daily, the world prefers to experience the internet through mobile devices. So you should optimize your marketing campaign process accordingly.

To drive mobile traffic, there are two ways to go about it: mass text messaging via SMS marketing or bulk messaging via Viber business messaging.

What is Viber Business Messaging?

It is a 1-on-1 conversational channel to interact with customers via a Viber Business Profile with your business phone number.

It can be used to send transactional and promotional content to your opted-in customers, and enable collaborative communication between you and your clients.

Viber puts emphasis on instant messaging, as well as audio and video calls and like other social messaging apps, it allows you to send bulk messages to your clients. It is a more interactive and engaging channel that couples text messages with richer features like images and as a channel, Viber messages usually achieve twice the conversion rate of SMS.

Why Viber messaging?

Like any other platform, Viber has its own characteristics and numerous benefits. As an alternative bulk message channel, it allows you to publish content in formats like audio or video and get creative with stickers and short links too. It also allows you to instantly update your customers on a new product, a promotion, previously unknown product benefits, etc.

Other benefits for your business include:

  • Low Prices
  • Channel security
  • Longer texts
  • Content flexibility

How does it work?

So let’s start with how you use bulk messaging via Viber to drive mobile traffic to your social media accounts and website.

There are two ways to bulk message Viber contacts: With the Viber app or a Viber Bot Account. In order to make an informed decision between using the Viber app or a Viber Bot Account, you need to familiarize yourself with what they offer. Let’s start by talking through the broadcast capabilities that you’ll find in the Viber app.

Messaging Customers using Viber Business Messages

There are a few things you have to consider before you begin your campaign. This way, you’re sure of traffic and conversions.

Before messaging: collect opt-ins

Your customers must give you consent (opt-in) before you send any message. You have to retain the proof of such consent and you can collect opt-ins by promoting Viber on your usual communication channels.

Compose your message

This is where you get creative and explain your products and services. How they’ll benefit your users and what promos and discounts you are currently running. Utilize the BSG Templates feature to automatically insert the recipient’s name and other details.

Send your first messages with BSG customer communications platform

Integrate using our RESTFull library and after sending your bulk message, you’ll get the message status directly on the API. We recommend that you be careful with sending bulk messages too frequently to avoid getting your business profile blocked by your customers.

5 Tips for Effective Bulk Messaging via Viber

First impressions count

You only get one chance to make a good first impression, so it’s essential to make sure everything looks professional and trustworthy.

Segment your audience and send targeted messages

You must create the most relevant message for your audience, or else you’ll swamp them. Know your audience and what they want.

Keep it simple

Understand the context of the mobile platform and keep your message short and to-the-point as this works best.

Always have a plan B

Remember to plan for contingencies and have something to fall back on. With our mass text messaging, you can use SMS as a fallback channel for your campaign.

Ask for feedback

Let your customers know you value them and try to respond to their questions and comments to show that you care about their pain points.

With the help of our Viber Bulk Message Sender, you can connect with your target audience and build relationships with Viber ads.

So, take advantage of Viber bulk messaging and boost your brand awareness on one of the most popular instant messengers in many regions with us today!

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