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How to Write a Corporate Speech: The 8-Step Guide

One of the pretty common but difficult assignments is to compose a corporate speech. It is commonly assigned students who have chosen such specialties as business or politics. They will have to give speeches due to the peculiarities of their possible future professions. Accordingly, one should turn time spent at a college or universities to one’s advantage. Gain experience and improve your speech giving skills.

Not all people feel comfortable before the public. This complicates the process of composing and performing a speech. Notwithstanding, we are sure that when an orator has a professionally constructed text he/she will gain more self-confidence to withstand this test successfully.

Academic experts from a professional speech writing service have studied this issue and have come up with 8 great steps that help to craft a good corporate speech. Make allowances for the following measures:


  • Learn your audience
  • Know the subject
  • Make an outline
  • Remain concentrated
  • Choose a presentation tool
  • Use templates
  • Review and fix
  • Practice

Now, we would like to shed more light on this list and its keys. Continue to read this guide to learn more insights.

Step #1

One of the key elements of the successful preparation for speeches is to know the audience. You should clearly realize who will be sitting in front of you and what those people would like to hear. Therefore, you should carefully study the audience. Base your research on the topic, academic field, the age group and social belonging of your listeners.

Commonly, these are students. Define whether they are full-time or part-time students. Consider their age, background, major interests, life goals, and similar things. At times, students make speeches for adults – professors, businessmen, politicians, etc. You should always know who you are going to deliver your message to make it correct.

Step #2

You are supposed to have in-depth knowledge about the subject you want to highlight. It’s another compulsory point that makes a huge contribution to success. If it is business, you should know the most important developments that currently exist and know in details a narrow topic you’ll disclose. Don’t forget that your audience will surely put some questions during your speech and after it. Accordingly, a speaker should be ready to answer them. You’ll know the answers if you know the subject.

Step #3

An outline plays a vital role in speech making. It keeps things organized and you won’t go astray. It contains a beginning, middle, and end. Every major section has sub-sections. You may, sometimes, forget about one of them. When you take a brief look at your outline, you remember what to undertake next.

Probably, it would be easier to write the intro and conclusion first. You will know how your story begins and ends. Thus, you’ll have a clear understanding of what to write in the middle. Make necessary remarks to reach the anticipated results.

Step #4

You should always stay focused and keep your audience interested. Explain the main purpose of your presentation and tell why it is so important. You should convince that your research is worth a try. Operate with some general facts and implement a strong thesis that makes everyone believe that your project can bring them great benefits.

Here are some tips to get your listeners’ attention:

  • Appeal to the audience’s emotions
  • Promise to solve their problems
  • Show the differences
  • Prove the importance of your project
  • Stay calm and express self-confidence
  • Lead the discussion in an original and relaxed manner, etc.

Use these tips to get the necessary attention and win your audience.

Step #5

When you write a speech, you should think about the right tool. The successful presentation should be original and captivating. This can be done with the help of slides and images, as well as printed text. Most orators prefer PowerPoint. It’s a popular and effective tool with multiple features. However, you are free to select any other application that is suitable for you.

Step #6

One of the main features of any speech is visualization. Visual effects have great power and help to keep the listeners focused all time long. You should take care of the templates. Play with fonts, colors, schemes, slides, and images. Think which style would be more appealing. You can easily guess it if you read and watch several good presentations. Decide in what sequence to put all the supporting materials you want to use in your presentation.

Step #7

Once you finish the project, review and revise it. It will surely need some adjustments and improvements. Consult some trustworthy people to know their opinion too and fix what’s wrong. Ask your academic supervisor and some experienced friends who are excellent with speechwriting. Their ideas may help you to understand how to improve your presentation.

Step #8

You ought to practice your presentation before giving the speech. It is especially needed for people who are shy of the public. Imitate it in front of the mirror. You may also record it and practice before a few mates. You should be critical and honest to yourself to know what to improve. Ask the opinion of other people and don’t grow desperate if you have made too many mistakes or your presentation was too dry. Nobody is perfect from the beginning. You should polish your presentation until it reaches the perfection you were targeted at.

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