How Translation Can Help Your Medical Service Grow
Language barrier in the medical field can be a risky and costly affair. If there is a miscommunication between a doctor and a patient, it could result in a misdiagnosis. Statistics indicate that the number of individuals with limited English proficiency (LEP)-that is, their ability to understand, read, write or speak English is limited-will grow by 67 million by the year 2050 in America. Engaging a translator in your medical service will not only help you serve clients better but also grow your business.
Here are some of the reasons why:
1. Provide a good customer experience
People in distress usually use health care services sites to gain initial information about what you offer, and when language is a barrier, they will not get the help they need. Translating your website helps, or any information they will need goes a great way to make their experience better. Ensuring that they can go through the whole process of identifying you as a service provider, fill forms, read labels, and pay bills on your premises will keep them coming back.
2. Increase your number of new patients
In addition to keeping your current customers happy and satisfied, medical translation services can help you gain new ones. Since not all Americans are natives, there is a huge population that would be attracted to your service just by providing content in their native language. Research shows that 60 million people speak a language other than English, 72% said they are likely to purchase a product if the information is in their native language, and that 72% spend time on websites in their own language. This makes translation a huge part of what you do.
3. Your medical staff will be more productive
Your staff’s primary duty is to provide quality medical services, but a great deal of valuable time can be lost as they try to explain the hospital policies to the patients. Your website is the first point of contact for anyone in need of medical assistance, and the information must be translated accurately to avoid misunderstanding. The medical staff is then able to be more productive and concentrate on their jobs, therefore serving patients faster and better.
4. It is the law
All healthcare providers are obligated under the law to ensure their patients with LEP have access to language services, especially the providers that receive state funding. These include Medicare, Medicaid, and State Children’s Health Insurance Program or SCHIP. In some states, materials should be translated into different languages to avoid any racial or color discrimination. Engage the services of a medical translation service provider as early as possible to help you reach compliance.
Providing translation, whether over the phone, on site, or through your website, can catapult your service to great heights. You will be able to reach more people, provide better care, and enhance the experience of everyone that needs your attention. The law is clear on the importance of translating your website and material, so ensure you comply as early as possible to avoid inconveniences.
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