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Optimising Your Blog Posts For SEO

Do you know that your blogs are one of the most essential and powerful SEO tools? Every published blog post presents many opportunities to strengthen your website’s search authority. Creating content for your blog is necessary but you must not think of it as a chore. You can make that work go much further by taking a few extra steps to optimise your blog posts for SEO. Here’s how to do this.

Research Keywords

Researching keywords is one of the first steps you are required to take in order to build a blog strategy for smart search engine optimisation. This will guide you in figuring out the types of topics your audience is interested in.

It’s a bright move to have a primary keyword or two in mind for each blog post you write, with a few similar or related secondary keywords. So, for example, if you run a shop that sells cakes, you may want your primary keyword to be ‘cake’. Secondary keywords could be the name of your business as well as chocolate cake or carrot cake, depending on what type of cake your business makes.

Test Your Keywords

With your list of target keywords in mind, do some searches for them on  Google. Check to see if your chosen keywords have fruitful results. The trick is to see if a search for your target keyword assembles a featured extract above the organic results, or if any of the organic results have images, video thumbnails, or other rich information. Then the next step is to optimise your content to compete for those things.

Craft Your Post Titles Strategically

A strategically written post title is one that has communicated the post topic while using a primary target keyword. It is imperative that you include a primary target keyword in a way that makes sense. Copywriting experts say that the best headline is the most simple and direct. It must deal with the topic of your post and give the reader a reason to read the blog post. It doesn’t necessarily have to be clever but with the majority of people only reading the headline when deciding to read the entire post, you can’t afford not to optimise your heading.

Whenever a keyword is forced in, the lack of clicks you get will hurt your SEO chances. In this case, the keyword will be profitless instead of being an aid. So, don’t force it. Find a natural way to ensure it fits in since your post will be addressing the topic of your keyword.

Add A Keyword In Your URL

Did you know that search engines look at your pages’ URL? So, why not add your target keyword to the page URL making it easy for search engines to figure out and understand what your page is about. Customise your URL adding target keywords before publishing a blog post. Best practice is to have your keywords towards the beginning of the URL.

Heading Optimisation

Look for opportunities to incorporate your keywords in the page heading naturally as your page headings are also another part of the page that search engines give weight to in figuring out what your page is about. Titles are often the ideal spots to make use of your secondary keywords.

Smartly Using Image Text

The text behind your images is another page element that search engines pay attention to. You have the opportunity to add one or two keywords when you are naming or labelling your pictures and the alt text you can also fill in are two more places you can attach your primary keyword on the page.

Your blog is one of the best areas of your website to optimise for SEO. This is because the natural format of the blog allows you to use your chosen keywords multiple times without Google seeing your pages as being keyword stuffed and unnatural. Make sure that, when designing the content for your blog, that you make sure that you pick topics that are information packed and will catch the attention of your readers so that they will see the value of reading your articles.

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