Page Speed Optimization: 10 Areas to Focus on for Best Search Engine Optimization

SEO is a technical program generally groomed for digital marketing websites. You always need to make sure of the development of your site and industry while offering a facility or a product online. Proper SEO along with web development is an essential aspect of the e-commerce realm, and due to the heavy competition, it has become a compulsion in modern times. You can also avail the services of an SEO service provider for the best and easy SEO structure of your website. Here are ten areas to focus for the best SEO.

1. Mobile-friendliness will gain more value for organic rankings

Mobile-friendliness has become the most important factor for successful SEO. Google has officially declared it one of the ranking factors for every website. It has also been announced that mobile-first indexing will make a difference in website ranking. Thus, the search engine primarily focuses on the mobile version of your site.

More than 70% of internet users access websites via their smartphones. The percentage will increase every year, and therefore, the switch to the mobile-friendly version is natural.

Before launching your website, you can check the mobile usability problems of your site. Minor issues may negatively affect your SEO.

2. Voice search for SEO

Siri, Alexa, and Google Assistant have become popular, and they have resulted in the voice search trend. Nowadays, several internet users try to leverage benefits from the voice search capabilities. They use voice to activate TV and other devices. Likewise, they do not like to type words while searching for information.

As voice search has become an acceptable way of finding information, you must consider it in your SEO campaign.

But, how will you optimize your site for the voice search? The best option is to write conversational content for your website.

For conversational content, you do not need to create a formal structure. Moreover, how-to articles and FAQs will be more important for your voice SEO strategy.

3. Video will make SEO more effective

Due to the popularity of the apps like TikTok and Snapchat, visual content has gained the potential to attract internet users. The use of quality videos will be one of the significant SEO trends.

However, it is essential to create optimized video content for your SEO campaign. For instance, you need to write a proper description of your YouTube video channel. A brief overview of the channel will also draw the attention of the target audience. Hashtags and keywords also play a role in making your video description SEO-friendly. They will make the video content reachable to your potential customers.

4. AI will have a significant role in the SEO world

Artificial Intelligence has already transformed the way of interacting with the online content. Professionals providing SEO services have understood the growing importance of AI in creating an SEO strategy. RankBrain is Google’s AI algorithm, which will have a big effect on your SEO content strategy.

However, the search engine has not clearly revealed the internal functionalities of RankBrain. Still, SEO specialists think that user experience will be one of the major ranking factors. RankBrain will easily identify the CTR of your website.

You may reevaluate your website and create well-organized content to captivate readers.

5. Long-form content for better SEO

The long-form content comprising 2000 to 3000 words receives more traffic. While building your SEO content strategy, you need to shift your focus from the short-form to the long-form content. Quality content with multiple subheadings will be easy to scan. Make sure that the content is not intimidating to readers using mobiles.

SEO will become more complicated in the near future with mobile app development. But, by using quality content, you can beat your competitors. Hire SEO service providers to hold your website rank and drive more traffic.

6. Concentrate on Accurate FAQs

It is imperative to concentrate on those FAQs that are relevant to your business. For instance, if you are providing finance-related services, it is important to construct FAQs based on those. To design a highly relevant FAQ section, you need comprehensive research and good planning.

On the other hand, if you have a team who serves frontline customers, constructing FAQs becomes easier. You can ask them about the common questions customers ask them. Based on those questions, you can construct a highly relevant FAQ section for your website.

7. Use Illustrations Wisely

Nowadays, on-page SEO experts suggest the use of illustrations to make it easy for users to acquire information. In other words, you shouldn’t limit your answers to text in the FAQ section. Use stunning and well-designed images along with videos to make the FAQ section more informative.

For instance, if you are guiding users on how to use a particular process, don’t just use text. Use a variety of charts, illustrations to capture the attention of the readers. It would be great if you have tutorial videos.

You can include the links of those tutorial videos in the FAQ section so that the readers can properly understand. When you provide illustrations, you can guide your users step-by-step. Also, reading continuously can be boring. With these illustrations’ help, you can break down big chunks of text and make the FAQ section more engaging.

8. Ensure that the Important Content Section is Easily Discoverable

Irrespective of the efficacy of your site’s important content section, it would be of no use if your users cannot find it. In other words, you have to make sure that the readers can easily find it to troubleshoot issues. Rendering your important content section a structure would improve loyalty, SEO and customer satisfaction.

9. Comprehensive Keyword Research

You probably have a few leading keywords you would like to rank for. Services or other topics your website covers are great keywords for your research, so start there! You can enter these keywords into a keyword research tool to determine the average monthly search volume and similar keywords. Once you enter your initial keywords into a keyword research tool, you will commence realizing other keywords, common enquiries, and topics for your content that you would have missed.

10. Keeping an Eye on Competitor Keywords

You’ll probably fill in a lot of keywords. How do you know which one to tackle first? It might be a decent idea to highlight high-volume keywords that your competitors aren’t currently ranking for. On the other hand, you might also see which keywords your competitors are already ranking from in your list and prioritizing those – the former is great when you want to take advantage of your competitors’ missed opportunities.

Next is to expand Long Tail Keywords so the keywords you found could be concise and generic, like bike shops. But if you think about it, there may be hundreds or even thousands of businesses around the world trying to rank for that precise keyword, and, as a local business, you probably won’t be able to rank in the top 10.

Keyword difficulty is an essential metric in keyword analysis because it measures competition levels. You have to understand keywords because competitiveness determines how much investment will be required to rank for the corresponding keyword.