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The Rules of Sending Holiday Cards for Businesses

When sending seasons greetings cards, there is a lot more to consider than just your design and attire. Keep reading to find out some essential tips for using your holiday greetings cards to build strong business relationships. They are an effective yet affordable way to stand out and remain in touch. Some of the most important rules to keep in mind include:

Keep Them Personalized

Try to personalize your greeting cards as much as possible. They should reflect your brand as much as possible. Creating a greeting card has become so easy that you can complete the entire process with the click of a button. It is easy to fall into the temptation of sending generic cards.

Adding some personality will help you stand out from your competitors. When sending out your cards, take time to include a few personal notes. Even though notes may seem outdated, they are a great way to maintain connections.

If you have a digital connection with most of your clients, consider sending them the cards over email.

Proper Closing

Pay attention to the way you close your holiday wishes. It should be personalized to reflect the holiday spirit and your relationship with the recipient. Close with professional and pleasant greetings. If you don’t know the recipients’ well, you may sign with just your company name. If, however, you have a close relationship with the recipient, you may use your family name. Some of the best salutations for business-related recipients include:

  • From your friends at Company Name
  • Season’s greetings and a prosperous New Year
  • Looking forward to working with you in the future
  • Happy holidays

Be Sensitive

Since lots of people celebrate Christmas, it is easy to forget that not everyone does. Businesses have to remain sensitive when sending out their holiday cards. Keep it neutral and avoid any mentions of cultural holidays. Ensure that the message is pleasant and in line with the tastes of your recipients. Stay away from rude or offensive language.

Don’t Be Late

Sending a late card may be worse than failing to send one at all. Ideally, businesses should send their holiday cards by the second week of December. If you wait too long, your cards may not arrive on time. If you have run out of time, consider sending a Happy New Year card instead.

A Hand-Written Address

Consider writing a hand-written address to help your card stand out. People receive lots of mail with pre-printed address labels, and they may not go through them all. However, they are likely to open one with a hand-written address. If you know the recipient’s business address, consider sending your card there. Sending it to their office is a lot better than sending it to their home. If you have no choice but to send it to their home, remember to acknowledge their family.

The holiday season gives your business the chance to make personal connections with your clients. With a few simple tips, you can achieve your goals.

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