Marketing Automation Software is designed to enable marketing departments and organizations more effectively market to customers via multiple channels, such as email, social media, and websites. The software automates cumbersome repetitive tasks, minimizing the effort required to publish marketing campaigns. Most major marketing software is available as either a hosted or Software-as-a-Service model, which reduces IT needs and simplifies system management.
Marketing automation platforms provide a variety of features to facilitate digital marketing. Some of the more prominent tools include:
- Campaign Development – Creation of campaigns, asset management, and other tasks involved in setting up future campaigns.
- Social Marketing – Publishing and managing social media campaigns to various platforms such as Facebook and Twitter
- Email Marketing – “Traditional” email pushing to lists of customers, albeit with automated management and data collection
- Campaign Management – Management of an entire marketing campaign, regardless of content or desired channels. Campaign Management includes scheduling and publishing of campaigns.
- Marketing Analytics – Analyzing the success of marketing campaigns, buyer habits, market trends, and other data points which impact marketing efforts
- Transitioning Contacts into Leads – Aiding in converting marketing-identified prospects into sales leads.
- CRM Integration – Some marketing automation systems can integrate with Customer Relationship Management platforms to enhance campaign efficacy.
- Customer Data Management – Logging of customer information (if not relying upon a CRM) and tracking the customers’ interaction with campaigns.
Best Marketing Automation Software For Small Business:
Integrate Your Outbound Demand Generation Marketing | Integrate. See how Integrate’s demand marketing software empowers demand generation marketers to automate and integrate outbound marketing strategies.
HubSpot | Inbound Marketing & Sales Software. HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Act-On – Marketing Automation For Fast-Growing Businesses. Act-On is an integrated marketing workspace designed to align inbound and outbound marketing campaigns across the customer lifecycle.
Landing Page Software for Better Marketing. Backed by award-winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.
Snappii :: Custom apps built for less on ultra-fast mobile platform. Ultra-fast Codeless Mobile App Development Platform and 80+ Business and Industry Specific Apps.
Marketing Automation – Lead Nurturing – Lead Liaison. Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking.
Mondovo – Digital Marketing Toolset. SEO, Social Media & Analytical Tools. Mondovo is your all-in-one digital marketing platform for measuring & managing everything to do with SEO, Social Media & Analytics. Mondovo offers a suite of tools that helps make digital marketing easier to manage.
Plumb5: Real time Customer Analytics. The platform creates a unified system for all marketing roles as they all play a part in customer lifecyle management. Roles, responsible for customer acquisition to customer retention to customer value, can use the platform seamlessly to fulfil customer data collection, customer interactions and response monitoring and derive customer insights.
Customer Lifecycle Marketing Automation. Right On Interactive Customer Lifecycle Marketing software helps companies win new business, keep current customers and grow the right relationships.
GrooveJar – Conversion Optimization Tools. Turn more visitors into customers with GrooveJar, increase sals, email sign ups and conversion rates with out tools.
Personalized URL Marketing with Purlem\s PURL Software.
Reactful – Optimize in Real-Time.
Aimtell: Safari, Firefox, and Chrome Web Push Notifications. With Aimtell, you can re-engage your visitors through web push notifications. Supports Safari, Firefox & Chrome. Start your free trial today!
AkeroLabs | Akero Marketing Platform – Generate Better Leads. Akero is a cost-effective and easy to use CRM and marketing suite that allows sales and marketing teams to build, manage and craft personalised customer journeys for each lead, increasing the chances of conversion every time.
BrandMaker. BrandMaker has pioneered a methodology called Personalized and Automated Customer Engagement, which makes it easy to optimize prospect engagement and ensure all leads sent to sales are truly sales qualified.
Leading Inbound and Outbound Marketing Automation. Inbound & Outbound marketing automation solution to enhance customer flow communications and drive sales.
Ensight – Multi-Channel Digital Marketing Platform in the Cloud.
Hatch • Easy Local Marketing that Actually Works. Local small business marketing shouldn’t be so hard. With Hatch it’s easy and it works.
Inbound Marketing Software – InBoundio. InBoundio is Inbound Marketing Software for Small Businesses and Marketing Agencies to Create Landing Pages, Email Marketing, Drip Marketing, Lead Generation etc.
iPresso Marketing Automation personalizes communication in terms of time, content, channel and form. It integrates various tools and data in order to easily design and execute meaningful 1:1 customer journeys in one place.
Kixie: Increasing Productivity One Call at a Time. Start making more productive sales calls in minutes.
LeadSquared | Marketing Automation & CRM Software. Complete CRM & marketing automation software for B2C businesses. Organize your lead capture, lead management, sales management & analytics in one platform.
Open Source Marketing Automation: Mautic. Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software and more.
Sales enablement software|channel marketing automation| partner enablement. Sales enablement software from Mindmatrix for direct sales and channel marketing.
Marketing Automation Software – Omnichannel & Digital Marketing Platform | Resulticks. Resulticks is a true Omnichannel marketing automation platform, created by marketers for marketers. Resulticks has several features that differentiates it from run-of-the-mill marketing automation software and digital marketing platforms available in the market.
Xtremepush – Mobile Marketing Automation Software. Xtremepush is a mobile engagement platform utilising push notifications, in-app messaging, iBeacon & Geo Fencing to allow for contextualised user engagement.
Leading Industrial Online Marketing System – ActiveConversion. If you are a manufacturer, distributor, OEM or service provider, use our system to grow revenues, diversify your business and increase exports.
Marketing Automation and Lead Generation Platform – Communigator. Communigator is complete marketing automation software solution for your business that also provides email marketing and lead generation. All in one place.
Spokal Content Marketing Automation For WordPress. Content Marketing Made Simple. Spokal makes content marketing easier. It drives more traffic to your site, converts more people to your list, and drives more sales.
Welcome to the home of the world’s most cost effective, ecommerce email solution. SwiftERM is the world’s first fully automated email remarketing system for ecommerce; based on identified data of that nirvana of information, each individual consumer’s browsing and purchasing habits. SwiftERM gives time back to the retailer – no more segmenting audiences, choosing products or creating templates; its all done for you, ranked by greatest buying propensity. Forget mass emails too, as each one is sent one at a time; targeted, unique and personal. The receiver of many accolades, this is the future of email marketing and it’s probably the cheapest too!
Marketing Automation & Online Marketing Tools. Genoo provides marketing automation and online marketing tools to small and midsize businesses interested in taming the internet and harnessing it to generate leads and grow their business and revenue.
40Nuggets. 40Nuggets converts your abandoning website traffic into leads.
The Moment Marketing Platform – AD-Pure. AD-Pure the Marketing Automation tool to adapt your marketing campaigns based on weather, sporting events or holidays.
AdTriba – Cross-Channel Marketing Management. Simple Cross-Channel Marketing Management. Start increasing your marketing ROI now with AdTriba.
SEO Reporting Software and Marketing Tools for Agencies. Agency Analytics is an all-in-one dashboard with: SEO tools, rank tracking, backlink monitoring, social media, PPC analytics + more. Get 14 Days Free!
Agillic – Omnichannel Marketing Automation.
Aimbase Marketing Automation. Aimbase’s marketing automation technology increases revenue by generating more leads, closing more leads, and increasing brand advocacy.
Allocadia | Marketing Performance Management Software. Allocadia provides Marketing Performance Management software, helping marketing teams achieve better budgeting, planning and ROI..
Marketing Resource Management Solutions – Aprix Marketing Manager. The web-based Marketing Resource Management solution for mid-size marketing departments, Aprix Marketing Manager gives you the power to plan, manage, and evalute your marketing campaigns online. True marketing project management features help you and your team keep track of deadlines, priorities, and get marketing tasks done on time.
Attentive.ly drives engagement with your campaigns by turning your quiet supporters into vocal advocates. We show organizations what people in your CRM…
Google AdWords PPC Automation Software | AdNabu. Manage your paid search campaigns using advanced and easy to use software. Generate more conversions, save time and money.
ROI and TCO Sales, Marketing, and Assessment Tools and Calculators. AnalysisPlace delivers personalized customer engagement tools that let B2B enterprises communicate their value clearly and effectively to sales prospects.
Email, Text, In-app Messages for SaaS, eCommerce, Subscription. Get a live view of what your customers do on your website and send lifecycle email, texts, in-app messages, and NPS surveys to retain and convert them.
Call Tracking & Phone Call Analytics by AVANSER. Clever call tracking to grow your business. AVANSER is the leading call tracking technology company in Asia Pacific and we have a tool to boost the performance of nearly any business.
Best Automated Marketing Software For Small Business
BATCH.COM – Batch — Communicate better with your mobile customer. Batch is building a new kind of marketing automation platform to empower brands & start-ups with analytics, communication and automation tools enabling them to communicate better with their mobile customers. Better communication. Increased satisfaction. More sales.
BEAGLEMARKETING.COM – Marketing Automation & CRM | Beagle. Marketing Automation and lead generation should not only be for large corporations. Beagle delivers quality leads for all company sizes. Get started today!
BEEKETING.COM – Beeketing | Marketing Automation for Online Stores. Beeketing is a marketing automation platform that helps to increase sales and conversion rate for your online store automatically.
BIZIBLE.COM – Bizible | B2B Marketing Attribution & Analytics Software. Bizible’s B2B marketing analytics and attribution software enables hundreds of companies to measure and optimize for revenue.
BOINGNET.COM – Lightweight Marketing Automation – Fast, Easy, Affordable – Boingnet. Lightweight marketing automation for agencies and small business from Boingnet. Affordable email, drip, landing page & pURL marketing. White label edition.
BOOMITY.COM – BOOMITY turns your website into a powerful Marketing Machine.
BUZZBUILDERPRO.COM – Prospecting & Lead Generation Software. Enterprise lead generation and tracking software for salespeople and marketers.
WEBPAGEFX.COM – SEO Company | Internet Marketing Company – WebpageFX™. WebpageFX™ provides Internet marketing services for B2C, B2B & Ecommerce clients. We are revenue drivers! – $196,256,240 delivered in the last 12 months.
PICA9.COM – CampaignDrive by Pica9 | Local Marketing Automation Software. Pica9’s SaaS multichannel local marketing automation software, CampaignDrive, distributes brand marketing assets to franchisees, dealers, and retailers.
CANTERRIS.COM – Web Content Management, Email Marketing, Leads Management, Campaign Management – Canterris. Internet Marketing & Online Marketing software – Canterris Marketing Suite. Accelerate your online marketing & sales efforts with a single easy to use integrated solution. Includes email marketing, web content management, lead management, sales insight, marketing analytics, campaign management, content optimization, and Salesforce integration.
CAPTORA.COM – Top Of Funnel Marketing – Captora. Target and launch high-performing ToFu campaigns at scale and intelligently optimize your campaign portfolio across search, advertising and social chanels.
CENSHARE.COM – Marketing Automation solutions for intelligent business communication – censhare AG. Censhare solutions enable companies to deliver engaging customer experiences for best customer engagement and empower intelligent business communication.
CLICKDIMENSIONS.COM – ClickDimensions Marketing Automation for Microsoft CRM. ClickDimensions is the top-rated marketing automation solution for Microsoft Dynamics CRM. ClickDimensions provides email marketing, forms, surveys and more.
COLLECTAPPS.IO – Collect | Marketing tools for retail. Pick and choose the marketing tools that suit your business. Grow loyalty, reach customers with offers and automate your marketing. Easy, automatic and customizable. Start for free.
CREDSPARK.COM – Let Our Experts Guide Your Learning | CredSpark. People showcase their knowledge on CredSpark to improve their careers and their lives.
CYDEC.COM – Cydec | Selling Simplified. Simple and easy to use ecommerce and email automation for online marketers.
DAXKO.COM – Daxko. The technology leader in software to engage member communities.
DELIO-LM.COM – Lead management DELIO automates the management of your leads. Delio Lead Management organizes and automates your marketing to accelerate sales and increase customer loyalty with immediate treatment of lead.
DIALOGINSIGHT.COM – Personalized Email & Marketing Software | Dialog Insight. Dialog Insight helps you optimize customer relationships using a full suite of email marketing automation tools, including customer insights, loyalty programs and more.
DIALOGTECH.COM – DialogTech – Calls Drive Revenue. DialogTech Drives Calls. DialogTech’s Voice360™ Call Analytics and Automation Platform: Call Tracking, Call Management, Hosted IVR, Voice Broadcasting, Call Routing and Integrations.
DISTRIBION.COM – Multi-channel Marketing Automation | Distributed Marketing | Brand Control and Compliance. Distribion offers multi-channel marketing automation to large brands in regulated industries that streamlines marketing efficiencies and maintains brand control and compliance.
GOLDLASSO.COM – Email Monetization and Native Advertising: Gold Lasso. Gold Lasso is a free email service provider helping media companies monetize email newsletters using native advertising.
CONVERGENCE.NET – CONVERGENCE.NET eTicketing | eRegistration | eMarketing. Convergence.net is a leading providing of eMarketing, eTicketing and eRegistration website solutions.
EASYEMERGE.COM – The leading email platform & light CRM for real estate | eMerge.
ENGAGEMASTER.COM – EngageMaster | Convert your visitors to customers.
FIRECART.IO – Ecommerce Marketing Automation Software | Firecart. Firecart’s all-in-one ecommerce marketing automation software provide powerful workflows, website engagement, lifecycle marketing etc. 30 days free trial.