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8 Pros and Cons of Extensive Online Presence for Small Business

Online presence is what defines how visible your business is to your potential customers. In the 21st century, when people spend at least half of their free time on the Web, investing in increased brand’s visibility on the Internet becomes even more important.

The growing tendency for e-shopping forces more and more companies to go online. This includes manufacturers of most goods like clothing brands, as well as providers of various services like EssayPro.

However, there are still many brands (especially among small businesses) that neglect the importance of online presence. Is it the right strategy or a big omission? Let’s figure this out by looking at the key pros:


In the modern world, accessibility plays a vital role in business. Customers want to be able to find and contact you easily and quickly. If your prospects can’t find you quickly, they will most likely turn to your competitors. That’s where online presence plays the most prominent role – it makes you accessible!


Another big benefit of an extensive digital presence is that it gives you plenty of opportunities for marketing and advertising. The best part about it is that most of these opportunities are free of charge.


Establishing the right professional image is vital for every brand, and this is another aspect in which the Internet can help you! Digital presence makes your brand visible and notable; it enables you increasing brand awareness and building a solid image and reputation.

Expanded Reach

Another significant advantage is that the Internet allows companies to connect with a broader audience. Extending your reach also means getting more prospects and, thus, having a possibility to increase your revenues.

Trust and Customer Experience

Both client experience and trust are vital for the company’s success. These are the factors that make a customer want to come back to you again, and extensive digital presence can help you ensure them both. Are there any cons to it? Here is a list of possible downfalls of an extensive online presence for small businesses.

Bad Reviews

Probably the biggest downfall of going online is that this way, your company can get negative reviews that will spread faster than you could imagine.

Indeed, bad reviews can impact your brand’s overall reputation, and it takes time and effort to ensure positive customer experiences. However, there is nothing to worry about as long as you get more positive reviews than bad ones.


The Internet is full of competition, and you will feel it as soon as you enter the digital space.  Many small businesses may not realize the amount of competition out there, so it can be a bit overwhelming at first. However, such a large competition also gives you a chance to seek out ways to stand out.


Although it doesn’t happen too often, it is impossible not to mention this con. The Internet is great, but it is not flawless and, sometimes, it throws challenges at you. The only way to eliminate the risks is to use a reliable hosting company and ensure that your professional website works stably. As you can see, there are far more advantages than disadvantages. Although growing your digital presence can initiate some issues, it is still an excellent way to expand and ensure the success of your business if done right.

Today, everything is moving online and, if you own a small business, you should keep up with everything.

How To Boost Online Presence For Small Business?

Now, when you know about the most significant pros and cons of an extensive online presence, you may want to undertake certain steps to increase the visibility of your business. How to do this?

To succeed in growing a digital presence of your small business, you will have to invest a great deal of time and resources. Although it may take a while, increasing your visibility is not too hard when you know what steps to take.

Here is a list of the most effective and time-tested ways to make your business noted.

Build a Website

If you don’t have a professional website yet, this might be just the right time to create one. Having a professional website can benefit your business in many ways. With it, you can expand your reach, attract more potential customers, and make you look more professional.

Invest Time in Optimization

Smart Search Engine Optimization will help you rank higher in the results people get for their requests. Thus, even more prospects will be able to notice you among competitors, which can bring more revenue.

Optimize for Local Search

Since we are talking about small businesses, optimization for local search can significantly boost your visibility. Today, at least one-third of prospects’ searched are bound to a specific location. Therefore, ensuring that your enterprise will appear in local search results is vital for success!

Enter Social Media

Currently, the number of social media users reaches almost 3 billion, and it is predicted to cross that line by 2021. Though people use social media mostly for entertainment, these channels keep growing their marketing power. More and more users use them to discover brands and make purchases. For small businesses, social media allow generating buzz about your brand and attracting even more prospects.

Run a Blog

Another effective strategy is to create an engaging blog that covers topics relevant to your field of operation. This can help you grow your audience, engage prospects, and boost online presence as well.

Final Words

In a nutshell, a business’s online presence has three key objectives:

  • To become visible
  • To attract the attention of potential customers
  • And to convince prospects that you are better than competitors (i.e., make them want to purchase from you)

Achieving these three goals can help ensure the success and prosperity of your small business in the long run.

Digital presence is the key to success in the 21st century. It can expand your horizons and help you find plenty of big-win opportunities, and these are the biggest reasons why you should engage in it!

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