Benefits Of Having A Branded Phone Number For Business
In the modern business world, establishing effective communication with customers has become essential. Customers look for businesses that provide the best information on demand, with a quick service. Almost everyone these days owns a phone and wants to contact sellers before making a purchase. Therefore, having a phone number for your business is fundamental for growth. So, it all comes down to deciding the type of this number. Many entrepreneurs use their phone numbers that are often quite difficult to brand and even seem unprofessional, as they look unofficial. More importantly, common phone numbers are not able to fulfill the uses of a business number. It’s worth noting that a business phone number not only provides effective communication but also defines your business as a brand. So, the wisest choice would be to use a branded phone number. Here are a few benefits of using a phone number of such type for your business.
UNIQUE BRANDING
You might have noticed famous slogans and phrases belong to huge and successful brands. A branded phone number provides the same benefit. It can consist of many different numbers to create a unique number that can often convey a message in a melody. It also works as an effective marketing strategy; people love to refer to brands with such satisfying slogans or phone numbers that they can’t get out of their minds. However, it’s important to note that getting a branded phone number is not always as easy as it seems. Many different providers offer various services along with branded phone numbers, such as faxing and international calling. Therefore, you need to carry out some research before getting a vanity phone number. It is a toll-free telephone number for which you request an easily remembered sequence of numbers for marketing purposes.
As a result of using an effective branded phone number, you will gain rapid recognition amongst customers. It’s also possible for such phone numbers to go viral, as it will make its place in everyone’s mind if you give it a boost with some advertisement. More importantly, your customers will easily be able to identify your company to contact you. You will successfully create a unique business as a defined brand, unlike other businesses that use standard numbers.
MORE PROFESSIONAL
Alongside a unique marketing opportunity, branded phone numbers also help place a more professional impression on customers. After all, there should be something that sets the company apart from the customer. Standard numbers do not help achieve this result, as each of your customers uses them. However, branded phone numbers are unique to your brand. These numbers are to communicate with customers, providing them with clear-cut answers directly. The phone line is always available, unlike standard numbers that are often busy. It proves that your company shows dedication to offering a unique service to its customers.
EFFICIENT MANAGEMENT
Branded phone numbers are also known to increase productivity by helping you manage things more smoothly. They have management features that a standard phone number cannot possess. You can fix business hours for your branded phone number, and it will only operate during those times. It will reduce workloads, as people will only call during working hours, giving you some time to rest. It’s also possible to create a voicemail for people who call after working times. A voicemail can also help communicate with people if someone cannot pick up the phone.
Moreover, branded phone numbers also allow you to create a greeting message that leads to better customer care. Another essential feature that you can use is automatic call forwarding. For example, suppose there are too many callers at once. In that case, you can easily forward call to a different phone number to handle them better.
BUILD A DEEPER RELATION WITH CUSTOMERS
With unique branding and better customer care, you will strengthen your relationship with existing customers. You must be aware of the significance of customer retention for any business. If you keep letting your customers lose interest, your business will never be able to grow. However, a branded phone number can help you in this task to some extent. A significant reason is that branded phone numbers aren’t that easy to be forgotten by people.
Moreover, as people will better understand, they are more likely to purchase your services or products. It has been found through research that 70% of customers decide to support companies with excellent customer care. In contrast, even after a single negative experience, 51% of people prefer not doing business with that company again. So, if you want to keep people happy with your business, make sure to improve your customer care using a branded phone number.
CONCLUSION
A standard phone number is just not cut out for business use. People may think that a branded phone number is more of a luxury; however, that’s not the case. It has become quite essential to survive as a growing brand in the modern business world. Most importantly, you can’t ignore the added benefits that a branded business phone number can provide.
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CEO and co-founder at Cloudsmallbusinessservice.com