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How a Start-up Entrepreneur Gets Ahead in 2021

Trying to maintain a successful company in 2021 can seem rather intimidating — especially for those who are still inexperienced when it comes to link building and search engine optimisation (SEO). Much of the business landscape has changed, and most clients are content to take things online for what they need, which is why link building strategies and various SEO tactics work so well.


With many small and medium-sized businesses falling short the previous year, the silver lining is that there is now a roadmap regarding how a new company owner might forge ahead. It is pointed firmly toward the realm of Internet marketing. That said, here are just some ways a start-up entrepreneur seizes the day and gets ahead of the competition in 2021.

A focus on link building and digital marketing

The reason why Internet marketing is currently the name of the game is that the pandemic serves to push people toward the online space, which offers an opportunity for new businesses to get the attention of online users.


A good tactic would be the use of search engine optimisation and overall link building. The more links, the better, but if the links are not relevant or are broken, it will not matter how many backlinks there are. It is crucial to make use of the best possible link building agency like www.ocere.com. The use of such companies as well as other SEO professionals could very well serve as a great start for a new company.

Content marketing matters

For companies that want to ensure that the Google algorithm keeps an eye on their content compared to that of their competitors, a good idea would be to focus on content marketing — which mostly involves articles and blogs. Relevant and unique articles are one of the best ways to gain traction for a new business, as there are plenty of ways to spin an article to your company’s advantage.

For example, if you are running a physical establishment, it would be a good idea to focus on local SEO by talking about local events and trying to make it more relevant to the specific location. The fact that long-form content works so well for blogs only serve to make things easier to fit.

Site listings can help improve brand recognition

Citations and site listings are crucial as it can help the Google algorithm find and index your business. One of the easiest ways to get the job done would be by creating a Google My Business account. That said, keep in mind that Google My Business relies not only on accurate information, but the same information you might have put on other listings. Ensure that you write down the exact same information on Google My Business as you did on other listings to give the algorithm an easier time ranking the website.

Aside from the essential tips above, it would also be a good idea to look into the backlinks of competitors to see what you have in common and which ones you have not yet used. While it might seem overwhelming, a focus on SEO can help any start-up rise.

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