The Top 10 Best Good CRM Software for Small Business (NEW)

Before an organization can take advantage of CRM software an organization must first understand what CRM is and how it applies to business transactions. CRM or customer relationship management is the process whereby an organization acquires, retains and builds customer relationships. It includes lead generations, meeting with new clients, re-establishing bonds and building customer loyalty. Since customers are the foundation for most businesses it is clear why CRM is so vital to an organizations livelihood.

Customer information is often gathered in a variety of different ways in organizations. It can be gathered from individuals meetings with customers, through other people and through systems in place designed to collect information about customer habits, processes, preferences and needs. CRM software provides an efficient and easy tool for collecting and storing large volumes of customer data that can easily be accessed by various members of an organization.

CRM and Organizational Success

CRM is generally considered an important driving force of small and large businesses alike. Most companies employ customer service relationships teams to ensure that customers have a positive relationship when conducting business with an organization. A customer centric organization is often more likely to rise above the competition than an organization focused on trivial affairs.

CRM software can help integrate and automate the CRM process. It provides managers an efficient and easy to use tool to streamline CRM interactions and ensure that customer’s needs are met in a timely and efficient manner. It can also be used to share customer information among varying departments in an organization so that business processes can be streamlined to meet the needs of unique customers.

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The Top 10 Best Good CRM Software for Small Business (NEW):

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REALLYSIMPLESYSTEMS

Easy to use cloud-based CRM software designed specifically for small businesses. Includes everything you need to run your sales and marketing.

FRESHWORKS

Refreshing Cloud Business Software | SaaS | Freshworks Inc. CRM software for small businesses with built-in phone, email, deal management, reports to close more deals. Sign up for a FREE trial for Freshsales CRM.

NUTSHELL

Nutshell | Small business CRM software for B2B sales teams. Nutshell is the user-friendly small business CRM that helps sales reps win more deals, with sales process automation, fast onboarding, and free support.

PROPHETCRM

Small Business – Prophet CRM CRM Solutions for Small Businesses​ ​ ​ It’s impossible to run a business without customers. Each year, hundreds of thousands of small businesses overlook this key point and are crushed by the competition.

AGILECRM

Agile CRM for small business is perfect if you’re looking to grow. With small business CRM you sell like the Fortune 500 with a complete sales and marketing suite!

SALESPROCRM

A Cloud based Small Business CRM thats secure and easy to use. Centralize your Sales, Marketing and Customer Service to grow your business without breaking the bank. FREE trial no credit card required.

ACT

Act! CRM is the trusted choice of over 6 million small and mid-sized business users for building lasting customer relationships and growing their business.

ADDRESSTWO

Simple CRM for Small Business | AddressTwo. Don’t settle for a re-packaged version of Big-Business CRM! See what a true Small Business CRM software can do. Free 14 day trial.

PIPELINEDEALS

Customer relationship management and sales CRM software to organize, track, and manage your deals, leads, and contacts. Great for sales teams of all sizes.

KARMACRM

Web Based Small Business CRM Software. Finally. A Simple CRM That You’ll Actually Use karmaCRM is the fully customizable solution for building better customer relationships through clarity and efficiency Try it FreePersonalized for You A user experience that is custom-tailored to your daily workflows and needs.

Benefits and Advantages of CRM Software

Whether a large or small business CRM offers multiple advantages. New businesses can use CRM to provide superior services to customers and enhance customer experiences. CRM enables any type of user or company to take advantage of customer service management. Most programs offer CRM solutions that are customizable to meet organizations unique needs relevant to the industry an organization operates in.

CRM software enables organizations to manage multiple functions including contact and accounts, sales and projects, marketing campaigns, files and email. Using CRM solutions most businesses can also:

• Address customers needs when using online or Web based applications.
• Enable businesses to make informed decisions using intelligence reaped from customers.
• Provide records of works in progress and reporting on customer service functions.
• Help organization manage customer performance and take steps to improve performance.
• Enable organizations to forecast customer response rates and retention.
• Allow managers to collect and organize customer information and disburse to appropriate departments like marketing or sales.
• Helps organizations schedule environments that enable better customer service delivery.
• Allows organization to create closer and more intimate customer relationships.
• Builds greater overall customer satisfaction and loyalty, which in turn boosts customer retention.
• Helps manage sales force functions and eliminates time wasting tasks including scheduling and setting appointments with customers.
• Allows sales and marketing teams to collect customer information and plan enhancements of service delivery.
• Enables a central resource for business communications regarding customer transactions.

The Importance of CRM Software

CRM software affords businesses multiple advantages. CRM software is important in part because it allows businesses to streamline business processes. This means a business can provide sales and marketing support, customer service and attend to the needs of customers using more integrated customer information services and approaches. Profitable customer relationships are often created without incurring increased operational costs when an organization takes the leap and decides to adopt CRM software.

Here are some of the key benefits of CRM use in an organization.

• Organizations focusing on sales can decrease the sales cycle while increasing sale performance including revenue generation and order size.
• Organizations can use CRM to improve revenue rates per customer.
• Campaign response rates are improved in marketing focused companies and marketing driven revenues often increase when an organization adopts CRM applications.
• The costs of generating leads decreases when CRM software is used.
• CRM can increase productivity and customer retention while decreasing response times and costs when using the right software.

No matter what industry a company is in, whether financial management, marketing and sales, manufacturing or other, CRM software provides corporations with a strategic advantage. Corporate growth and customer retention often go hand in hand. Automating the customer service management process is one small step a company can make to realize better profits in the long term. CRM also facilitates more customer loyalty and lower costs associated with acquiring long term customers over time.