Which tool of Internet marketing is the most effective? I am often asked this question. It seems to be the proper time to answer it in this note. Especially if we consider interesting statistics by SeeWhy showing the effectiveness of different Internet tools in terms of sales.
The study itself was possible because SeeWhy is developing different analytics tools. Having got permission from users, SeeWhy have analyzed nearly 60 thousand purchases of goods on different websites. Here is what they found out:
The most effective tool of Internet sales is e-mail marketing. 56,8% of all purchases were made thanks to this tool.
The second place expectedly goes to direct visits. They take 17,9% of all sales.
10,3% of sales take place from the search results;
4,8% of buyers visited the website from paid search, and this is explicable, because there are much less visits (by the way, read some useful articles on paid search here);
Social media resulted in 4,3% of sales;
It is curious that e-mail marketing led to the highest conversion rate during the study;
These figures can hardly be called unexpected. We should agree that we expected something like this from e-mail marketing. And there are solid reasons for that which I will discuss below.
Why is e-mail marketing so effective?
The point is that e-mail marketing is different from SPAM. Spam is mailing which nobody waits for. Even if it is made using the selected base. E-mail marketing is mailing to users which allowed you sending letters to them. That is, they are interested in your online store, your goods, or the topic that you cover in your newsletter. They are interested in it. It all leads to that it is easier to convert subscribers to buyers than in case of paid search where there are always many ineffective visits.
Certainly, e-mail marketing cannot always be used to attract customers. When the conversation drifts to online stores, then you can be 99% sure that this tool will retain the existing customers allowing you to sell more and more. For instance, you buy a Viking book on Ozon. After that you will be offered to subscribe to a newsletter on Viking and Medieval books. If you are sincerely interested, you are highly likely to subscribe. And this is obvious that you will be ready to by the new book on this subject.
This is one of the examples actively used by online stores. Surely, they do not stick to one topic and do not involve complicated recommendation tools to tell you about a new book which can interest you. But e-mail marketing does not end on the offer of goods which can be interesting to a potential customer. In letters there can be an interesting story on the mailing subject with an offer of a product or a service at the end. There are plenty of options, and I will be writing on them in the future.
The one thing you need to remember is that e-mail marketing is not spam. Everything starts with permission of a person to send letters to them. With this civilized operation only one can speak on high efficiency of this tool.
E-mail marketing tools:
How to accomplish mailing? Surely, not by your own forces. Nowadays there are plenty of services helping to mail newsletters to your subscribers. Here are some of them:
Best Email Marketing Software And Tools For Small Business:
itracMarketer | Email Marketing + CASL Compliance and Free CRM + Marketing Automation. Email Marketing + CASL Compliance and Free CRM + Marketing Automation Software.
KulaHub – Easy to use CRM system, email marketing system.
Office Interactive® – Lead Generation | Marketing Automation | B2B Marketing. Office Interactive™ innovative marketing automation software and demand based lead generation services allows companies to generate inbound web leads, track and cultivate existing marketing and sales leads.
Know when people open your emails. MailRoof tracks when your emails are first opened and how many times they’re opened, allowing you to gauge your contacts interest in your message.
Web-based newsletter software – Mailing list software. Web-based newsletter and mailing list software for email marketing. For Windows, SQL Server, MS Access.
OutboundEngine – Marketing Automation for Small Business. Get more warm leads, online reviews and referrals with less effort. Our platform automates your online marketing so you can focus on what you do best.
Savicom | Email Solutions For Success. Take full control of your email marketing. Our feature suite provides an easy, convenient user experience for marketing managers.
Custom HTML Email Signatures. Branding, Marketing, Tracking Analytics. Custom HTML Email Signatures! Create your brand. Define corporate identity. Turn every email into a marketing opportunity.
SignatureSatori – manage your Google Apps signatures centrally.. A Solution for central e-mail signature management for Google Apps. Unleash marketing potential of signatures and keep the branding of your company consistent.
Send video emails, newsletters, landing page, online surveys and more. VmcTechnology | emails con vídeo, encuestas en línea y mucho más. Comienza hoy tu cuenta GRATIS!
Email Marketing Services | Email Marketing Solutions | Campaigner. Is your email marketing failing to produce the revenue you expect? Learn how to send email campaigns that deliver results with Campaigner. Try our free 30-day trial today.
Recognized for its unique combination of ease of use and power, MarketTraq·Email™offers clients a secure, reliable, and cost effictive way to manage email lists as well as deploy, optimize and track email marketing campaigns.
BombBomb – Video Email from Gmail, Mobile, and Web. Simple videos get you face to face with more people more often. Easily record and send video email from Gmail, mobile, or web. Try it free.
CommuniGator – Email Marketing Automation Software. CommuniGator is an email marketing automation platform for sending emails, managing social media, nurturing leads & managing events. Jump on board!
Email Marketing Companies in India: Bulk Email Service Provider. Looking for the best email marketing companies in India! Get best ROI with Asia’s 1st email training / bulk email service provider. Free Demo: email@example.com.
ZoikMail Email Marketing Automation on Cloud : Create, Send & Track Your Beautiful Emails.
Commerce Marketing Automation | Bronto Software. Bronto Software is a commerce marketing automation provider, enabling retailers to drive revenue through their email, mobile and social campaigns.
HighRoad Solution: Digital Agency for Associations. HighRoad Solution is the only digital agency that serves associations with the technology know how to implement & integrate marketing automation.
Cmaeon | Social Business Solutions | e Health Communication | CRM Software Solutions. Cmaeon innovations powered by 1to1real is an advanced SaaS development platform which enables the creation of powerful enterprise applications.
ADROM.NET – Email Marketing: Full Service, Adressen mieten, Leadgewinnung, Newsletter-Software. adRom ist Anbieter für digitales Direktmarketing. Zu den Kerngeschäftsfeldern zählen Full-Service E-Mail Marketing, die Vermietung von E-Mail Adressen, Post- und efonadressen, die Generierung von Leads über eigene Newsletter-Verteiler und der Versand von Newsletter-Kampagnen über die eigene E-Mail-Marketing-Software Lösung adRom E-Mail Manager.
GETITC.COM – Insurance Agency Marketing, Rating, and Management Systems – ITC. Insurance Technologies Corporation provides agency marketing, rating and management software and services for independent insurance agencies.
ARNICASOFTWARE.COM – Web-Based Reporting | Identity Management | Business Intelligence Tools | Web Portal Software. Arnica Software products help help design, present and manage data on the web; include such tools as web reporting, web scripting, identity management, web portal, mass-mail automation, and others.
SUCCESSPLANNED.COM – Success Planned – Email Marketing Experts, Dubai – United Arab Emirates.
BIZZY.IO – Bizzy – Boost your ecommerce business with perfect marketing.. 15 minute setup. No big budget. Timed, targeted, and painless behavioral marketing.
BLIMESSAGING.COM – Cloud Messaging API, Fax Broadcasting, Email, Voice Broadcasting, SMS Messaging. Cloud-Based messaging, Fax broadcasting,mass email marketing,voice broadcasting & SMS marketing all in one platform to maximize your fax,email,voice & SMS marketing ROI.
BLUEUTOPIA.COM – Powerful, Affordable, and Easy-to-Use software to help political campaigns and nonprofit organizations build awareness, raise money, engage…
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BUZZBUILDERPRO.COM – Prospecting & Lead Generation Software. Enterprise lead generation and tracking software for salespeople and marketers.
ARIALSOFTWARE.COM – Arial Software – Email Marketing Software For Your PC | Newsletters. Email Marketing Software programs you install on your own PC or server, no monthly fees, connects to your database. Newsletters, admin using browser.
UPAKNEE.COM – Start Creating Beautiful Campaigns | Upaknee. Upaknee is a Canadian email marketing company, which provides easy to use online marketing tools to create beautiful and professional email campaign.
CIRCUPRESS.COM – The Email Newsletter Plugin Built for WordPress | CircuPress.
CLASTIC.COM – Clastic | Next Generation Marketing Automation Tool.
CLEVERREACH.COM – E-mail marketing software – Send newsletters with CleverReach. With the e-mail marketing software of CleverReach you can easily create and send professional e-mail campaigns, manage the distribution list and benefit from intuitive reports.
CLICKDIMENSIONS.COM – ClickDimensions Marketing Automation for Microsoft CRM. ClickDimensions is the top-rated marketing automation solution for Microsoft Dynamics CRM. ClickDimensions provides email marketing, forms, surveys and more.
COLLECTAPPS.IO – Collect | Marketing tools for retail. Pick and choose the marketing tools that suit your business. Grow loyalty, reach customers with offers and automate your marketing. Easy, automatic and customizable. Start for free.
COMM100.COM – Live Chat | Email Marketing | Help Desk | Comm100. Comm100 is a global provider of live chat, email marketing and help desk solutions. Clients include Sears, Rogers, Stanford University and more.
CONREP.COM – Professional Services Automation, PSA Software Solutions – Conrep™. Professional Services Automation Software, Conrep™ Professional Services Automation (PSA) is a software designed to help Consulting, Staffing and Professional Services Organizations.
CONTACT29.COM – Contact29 :: Contact29 Real Estate Drip Email. Drip email campaign software for real estate agents.
CONTACTOLOGY.COM – Email Marketing Software | Email API | White Label. Performance-driven email marketing for better ROI. Easily integrate with our API and generate revenue with white label.
CROSSWARE.CO.NZ – Crossware Mail Signature | Office 365 Email Signature, Exchange signatures & Domino signatures. Crossware Mail Signature is an email signature software application for Exchange, Office 365 and Domino. Control your Office 365 email signature with Crossware Mail Signature.
LAURELTREESOFTWARE.COM – Laurel Tree Software Services, LLC – Welcome to Laurel Tree. Laurel Tree’s premier software offering allows businesses and organizations to send customer notifications or correspondence using email as a means to reduce their mailing costs.
GRAVITY4.COM – Gravity4 – The World’s First High Frequency Marketing Cloud.
DIRECTMAILMAC.COM – Direct Mail | Easy email marketing for your Mac. Mac software that makes managing your email marketing campaigns easy. No headaches. Just results.