Best Reputation Management Software For Small Business

Reputation Management and presence monitoring tools help businesses stay on top of all the information that relates directly to their online reputation. In the past these tools were only available to corporations with large marketing budgets, but in the last four or five years they have become affordable and simple enough for the average small and medium size business owner.

Managing your online reputation is critical today. Anyone, anywhere can pretty much publish anything they want about you at any time.

Sure, you can try to remedy issues when you’re aware of them and that’s exactly where online reputation monitoring comes in. Because if you don’t know it’s there, you can’t address it.

Best Reputation Management Software For Small Business:

FUTURESOLUTIONSMEDIA

Future Solutions | Online Reputation Management and Consulting for SMB’s | Los Angeles, CA. Online Reputation Management Company based out of Los Angeles, CA serving the nation for over 5 years. We help businesses grow by helping them with their online presence. The web is everything in today’s world. If you don’t have a reputable presence online, it’s hard for your business to survive. Let us help you create an impressive, online presence.

ACQUISIO

Acquisio | Performance Media Solution. Acquisio is a performance media solution that enables digital marketers to optimize their search campaigns and report on social, mobile and display initiatives.

BRANDSEYE

Accurate, Sentiment-driven Media Analytics BrandsEye | BrandsEye. BrandsEye provides media intelligence like no other: accurate, sentiment driven media analytics across social, print, online and broadcast media channels.

FIELDSOLUTIONGROUP

Best Reputation and Review Management Software – Field Solution Group. Improving your business’s reputation, one review at a time. Field Solution Group will increase your business’s revenue and keep your business ahead of the competition by engaging new customers through positive customer reviews and engagement.

HOOTSUITE

Social Media Management Dashboard – Hootsuite. Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

REVIEWINC

ReviewInc: Online Reviews | Review Management System | Reputation Management. The ReviewInc review management system helps businesses manage reviews online. Our solutions protect and improve your corporate reputation.

CLOUD90

Cloud90 | Live Social Media MonitoringCloud90 | Digital Monitoring | Social Media Account Protection. Cloud90 is a digital monitoring service. We keep our eyes on conversations about your brand, competitors, and staff and alert you when you need to know.

ANALYTICSINCORPORATED

Reputation Vitals helps business owners discover events that affect their brands on the Internet. Backed by highly intelligent machine-learning-based system, Reputation Vitals is the only proven solution for protecting brand reputation. Our simple-to-use user interface leads business owners in steps to what needs to be done. Brand name can a be product, small business, or an individual name. Social media can be a great tool for brand globalization, but this can make it vulnerable to social gossip. Reputation Vitals can detect that gossip and predict reviews and ratings before they happen. Those predictions are translated into recommendations and procedures. In addition, Reputation Vitals helps Small and Medium sized businesses reveal the hidden value in every piece of information to support corporate growth, revenue increase, and greater precision when taking business decisions.

THOUGHTBUZZ

ThoughtBuzz: Social Media Intelligence Platform. 

SOCIALFLOW

Data-Driven Social Media Management, Marketing & Publishing|SocialFlow. SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.

INBOUNDIO

Inbound Marketing Software – InBoundio. InBoundio is Inbound Marketing Software for Small Businesses and Marketing Agencies to Create Landing Pages, Email Marketing, Drip Marketing, Lead Generation etc.

FRIENDEMIC

Friendemic. Friendemic’s proprietary software offers everything you need to manage your reputation and track your social analytics. We help you monitor your reviews, solicit positive reviews from your customers, and run custom reports to track your reputation and social ROI. Social Media is more than just posting content. If you want to succeed on social, you need to engage your audience through genuine conversations. Friendemic excels in this area. Your dedicated team will create custom content, respond to questions and comments, built brand trust, and forge new relationships for your business every day.

SIMPLEINTERACT

Simple Interact | Patient Relationship Management and Communication. Simple Interact enables medical practices and hospitals to dramatically improve profitability and efficiency by increasing online reviews (on sites like Google, Yelp, Healthgrades), managing negative patient feedback, enabling online and tablet intake, automating appointment reminders and confirmations, digitizing clinical self assessments, and effective patient marketing. In short, we stand for More Patients, Less Paperwork!

AGENCYPLATFORM

White Label Inbound Marketing Software for SEO Reseller/Agencies. Agency Platform is a private Label platform for agencies and has features like Social Reputation Monitoring, Facebook Apps, Landing Page Analyzer, Mobile Website Generator, PPC tools, Collaboration and much more.

ASTUTESOLUTIONS

Best CRM and Smartest Solutions for Consumer Engagement. Astute Solutions: World’s Smartest Consumer Engagement Software.

INFEGY

Infegy: Social Media Intelligence and Text Analysis Solutions. Infegy provides social media intelligence and text analytics solutions that instantly extract deep, actionable intelligence.

BIRDEYE

Customer Experience & Business Reputation Management | BirdEye. Power your brand reputation and customer experience by leveraging customer feedback from review sites for real-time online reputation management.

GXSOFTWARE

GX Software – Make digital personal. GX Software is hét softwarebedrijf voor organisaties die digitale kanalen persoonlijk willen maken. Wij leveren de beste persoonlijke digitale ervaringen.

BRANDVO2

Brand Insights and Business Insights with Brand VO2. Predict the future sales direction and sales volumes using Brand VO2. Gain powerful brand insights and business insight from millions of conversations… Brand VO₂ is cloud-based software that allows brands to keep score against competition, identify market disruption and predict future market share. Our system produces real-time business intelligence from millions of on-line conversations across social media, e-commerce, blogs, forums, review sites and traditional media. The Brand VO₂ Score™ acts as an early warning system. It can identify a competitor on the rise. Spot disruption in the market. Predict who’s ahead in a competitive race.

CONTENTANALYST

Content Analyst Company. Content Analyst Company provides advanced analytics technology that significantly reduces the time needed to dicern information from unstructured big content.

CONVERSOCIAL

Conversocial | Social Customer Service. Conversocial is a leading cloud-based social customer service solution.

DIALOGFEED

Dialogfeed – Social Wall. Web Embed & Event Display. Create a Social Wall for your Website, Event & TV. Aggregate Facebook, Twitter & Hashtag Contents – Display live Social Media Feeds on a Social Media Hub.

ECHOMAIL

EchoMail® | Email & Social Media Management. Email is ultimately the media that converts your followers, friends and prospects who write to you on FaceBook, LinkedIn, Twitter, your Website, etc. to customers. EchoMail provides a single platform for integrating all those inbound customer interactions. At EchoMail, we support our customers through both education and technology. We enable you to learn email best practises, by sharing our experience since 1993 in helping big brands who used their business email to get, keep and grow customers. The EchoMail platform also supports email monitoring and many other ways to tap into email intelligence. Using EchoMail, you can do email tracking and assessment of email and social media for reputation management, conduct email surveys and generate detailed email reporting. We also include a powerful email marketing module to enable you to proactively send marketing campaigns. Most importantly, all of this is delivered in an easy-to-use interface, so whether your organization is small or large, you can start today.

ENGAGOR

Social Customer Service Software | Engagor. Powerful social customer service software with social listening and analytics capabilities used by global brands to efficiently engage with customers.

ANTFOR

ANTFOR Software. Antfor is a computer service company that develops and sets up sector-tailored information systems, offering consultancy services for associated operating processes.

CRIMSONHEXAGON

Leading social media analytics company | Homepage | Crimson Hexagon. Crimson Hexagon is an enterprise social media analytics company providing insights for brand strategy, market research, and more.

GETSOCIAL

GetSocial | Content Performance & Dark Social Analytics. Leverage data from sharing buttons and dark social channels to better understand which are the most viral stories to promote on social media.

Need To Manage Your Reputation? Use These Tips!

If you are thinking about going into business, or you are already in it, then you should know that having a solid reputation is one of most important things to have in this world. Without the necessary skills to manage your reputation, you run the risk of losing everything that you worked so hard to attain. Don’t let your reputation go bad in the business world, and the tips below will help see to it that never happens.

Try to make an unhappy customer satisfied, and keep your good reputation. You will show customers you care by turning a bad experience into a positive one. If you’re doing this on the Internet, it’s even better. You are more likely to have new customers and keep the old ones if they know you are willing to work beyond the sale with a customer.

When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.

Run social media accounts professionally. These pages are a representation of your company, and that’s why it’s a good idea to make sure people see things which will make a positive impact. Of course, you want to show some personality, but keep the overall tone professional and businesslike.

Pay attention to the reputation your business has offline. Your offline reputation will make its way into the online world. If negative content on your company becomes a trend, you need to know why. Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites like Yelp.

To start your business reputation on the right foot, keep your branding simple. Use a clean typeface and color palette. Make sure your logo is simple and clearly communicates what you do and stand for. These items must be able to work on all your corporate materials. Try to avoid using complex and convoluted items in your branding.

When you are on your social media pages, make sure that you try your best to sound as real as possible. Trying to sound too corporate or too casual will only make you come across as a big phony. It is best to find some middle ground that allows you to act more natural.

If you receive negative feedback here and there, you should not remove it. Most businesses will have unsatisfied customers every once in a while. If you only have positive reviews all over the place, people will start wondering if you are doing things to make yourself look better than you are.

Customer interaction will increase as your company grows. With a growing business, eventually you will run into unhappy customers, and it is very important that you handle these situations in a timely manner. You have to address them in the right way.

To boost your business reputation among your customers, give them a chance to get to know your company better. Interact with them more on social networks. When people see that your company is not just a faceless corporate entity, they will receive you better, and your business reputation will improve.

If a customer leaves you a bad review, do not leave a negative rebuttal. This will only make you come across as being arrogant and hard to get along with. While you should address any parts of the review that were untrue, you should do it in a non-combative manner.

Everybody makes mistakes, even large corporations. When your business makes a mistake, it is important that you apologize for it to your customers as soon as you can. Describe how your company will make amends. When you are forthcoming about mistakes, you can still protect your reputation because customers will appreciate your honesty.

Make sure that your personal social networking pages are completely private to everyone except your friends. While this may seem like you are being irrationally mysterious, the result will be negative people having less of your information to run with. Business pages should always be available to everyone that wants to take a look.

Talk to your friends to make sure that they are not doing anything that can make you look bad. For example, if there are pictures of you drunk and acting silly, make sure that your friend does not post them anywhere online. While it may seem like a joke, it can definitely do a number on you.

Product recalls are a serious matter because people’s lives and safety may be on the line. If there is any doubt about the safety of the products that you sell, recall them right away, even if it means losing profits. Your customers will appreciate your proactive protection for their well-being, and your reputation can improve by this action.

Having a reasonable number of high quality subdomains can help you build credibilty and establish a good reputation. You can build two or three subdomains, each focusing on a single product, service or aspect of your top level domain. You would simply add the name of the product or service as a prefix to your domain name to create a new page. Be careful not to create too many of these pages because it can backfire on you and lower your search engine rankings.

A crucial element in reputation management is claiming your brand name, especially on the Internet. Make sure that no other business or individual is able to use your reputation to enhance their own agenda or to discredit you. Use only one name across all your online venues, including social media, and secure any obvious variations of it that a competitor could take advantage of.

Reputation Management

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

There are quality businesses that provide services in reputation management. You will surely need to stay hands-on with this, but it does not hurt to have some extra help. This is why it’s great to have someone that can help you with these things as well.

Good reputation management is not about saying good things about your own company. It is about your company’s positive actions. Consumers judge a company by what it actually does, not by the things it says. When verbal promises are not backed by actions, the customer loses trust in the company and the reputation suffers.

The keys to good online reputation management are planning, careful monitoring of your social media sites and expert use of search engine optimization. These key activities will help you predict and avoid problems caused by disgruntled customers and trolls. Be sure to remove damaging comments that add nothing to your social media interactions and use keywords well to keep your best content at the top of search engine rankings.

Online reputation management (ORM) is a lot like search engine optimization. Both are geared toward getting your website to the top of search engine rankings. The difference is that ORM focuses on getting positive information about your website out into the public view. When you are practicing ORM you want to create lots of positive content to outstrip and outweigh anything negative that might be out there.

Manage the reputation of your business by gladly accepting constructive criticism. If you have received fair criticisms, you should address them and also try to take corrective action. Don’t just bury your head in the sand; seize the opportunity to make your business better.

One way to ensure good reputation management is to always conduct business in an ethical manner. Dishonest practices get revealed sooner or later. When that happens, damage to a company’s reputation can be irreparable and will lead to the company’s demise. There is no replacement for a company’s integrity and honesty in business practices.

Maintaining your website is important to the reputation of your company. Your branding has to be found on every page. Search engine crawlers should recognize your site and brand name as an authoritative voice for your industry. Place your company name wherever possible, including the URL, relevant headers and tags for different pages.

Social media can be a useful reputation management tool. Negative comments can seemingly appear from thin air on social networking sites. You should address them as much as possible. Resolve these issues as quickly as possible.

Don’t get in shouting matches with customers with problems. This is especially true in public forums like nearly anything on the web. You can be your own worst enemy when it comes to reputation management. You may want to scream and shot, but the better solution is to take a step back, breathe, and then respond positively.

Now that you read the above article, understanding what it takes to have a good reputation in the business world is a good first step towards being successful. Without the proper reputation management skills, eventually you will make a critical mistake that will hurt you in business. Use the advice from above to help you get far in the business world.