Top 12 Web Data Analytics Tools (Free and Paid)

Web data analytics is the process of making an analysis of the behaviour of visitors to a given website. This enables a business to attract several more visitors for some goods or services, or to ensure that the money a customer spends is increased.

It is normally used as a part of the customer’s relationship management (CRM). This is whereby a determination of the probability that a given client will purchase a product again after buying it in the past, and trying to personalize the site to clients who repeatedly visit, monitoring the volume of money of the purchases which are made by the individual customers or some groups of buyers, doing an observation of the geographic location of specific customers and trying to tell which products a customer from a specific region has bought, and using this to predict future purchases from customers. This will boost the ratio of revenue to the marketing cost.

Apart from these features above, web analytics may include the tracking of click through and the drill down behaviour which customers exhibit within the constraints of the website. Determining which sites a customer often visits and the communication with browsers to do a tracking and analysis of online behaviour. The results of the web data analytics are then presented in table form, charts and graphs.

E-commerce companies as well as other website publishers most of the time use web data analytics software to conduct measurement of such concrete details like how many people at particular time visited their site, how many of the visitors were unique? How many followed a certain link to get to that site? What keywords they searched in order to get to your site. How long did they stay in your website?

Web analytic software may also be used to determine whether the pages of the site are properly working. With this information at hand the administrators of a given website will be able to tell which areas of the site were busier and which ones were not. Web analytics provides the administrators and the publishers with information that will be used to streamline a website to create better use of the website.

Benefits web data analytics tools

Web analytics is not only a tool used for measuring the web traffic. It can also be used as a tool that encourages business and market research, and also to make an assessment and consequently improve the effectiveness of a given website. Web analytics application may also assist enterprises to evaluate the results of traditional broadcast or print advertising campaigns. It is useful for estimation of how the traffic to a webpage changes after the introduction of a new advertising campaign. Web analytics offer popularity trends and this is very important market research.

Categories of data analytics

There are two major categories of web analytics namely the off-site and on-site analytics.

Off-site web data analytics refer to the web measurement and the given analysis not caring whether you have a website or you just maintain it. It covers the measurement of the potential audience of a website i.e. opportunity, sharing voice i.e. visibility, and also buzz i.e. comments that are taking place in the internet generally.

On-site web data analytics on the other hand evaluate the behaviour of a visitor who comes to your website. This may include its drivers and the conversion; for instance, the level to which different landing pages is linked to online purchases. On-site web data analytics evaluate the performance of your website commercially. This data is compared with major performance indicator for the performance, and consequently used marketing campaign audience response or a website at large.

Google analytics is the most commonly used on-site web data analytics service, even though new tools have been emerging with time, these tools offer additional layers of information, and they include session replay and heat maps.

In the past, web analytics has been used to the evaluation of on-site visitor measurement. Though in the recent years this meaning has become indistinct, this is mainly due to the production by vendors of tools that span through both categories.

Several vendors offer on-site web analytics services and software. There are two major technical ways of doing data collection. The first method which is quite traditional is the server log file analysis, this one does a reading of the log files whereby the web server does a recording of file requests made by browsers.

The second method is the page tagging, this one uses JavaScript which is embedded in the webpage to request images to a third-party analytics-dedicated server, every time a webpage is rendered by a browser or when there is a mouse click. The two collect data which can be processed to produce web traffic reports.

CLICKY

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site’s traffic in real time.

CLICKY

MATOMO

Matomo is the only analytics platform that gives you full control over your data and more:

Free open-source software
100% data ownership
User privacy protection
User-centric insights
Customisable and extensible
Easy to use
No data limits

MATOMO

OPENWEBANALYTICS

Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications.

OPENWEBANALYTICS

WOOPRA

Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

WOOPRA

HEAPANALYTICS

Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.

HEAPANALYTICS

HAVEAMINT

The original Mint. Mint is the only self-hosted, real-time, extensible web stats app. Satisfy your sweet tooth for site stats and get Minted!

HAVEAMINT

KISSMETRICS

Get, keep and grow more customers with Kissmetrics Customer Engagement Automation platform. Built for eCommerce marketers and product teams.

KISSMETRICS

MOUSEFLOW

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

MOUSEFLOW

CRAZYEGG

Crazy Egg provides a host of interesting information about your users. You can see what’s hot and what’s not, knowing exactly where your visitors are coming from with tools like heatmaps, scrollmaps, A/B testing and recordings. Get all the information you need about your visitors in one report and start generating a website conversion-rate increase right now!