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How to Get More Leads and Convert Them Into Sales With Pepper Cloud CRM

In the constantly evolving and highly competitive business landscape, the key to long-term success lies in the capacity to acquire top-notch leads and transform them into successful sales. Yet, for small and medium-sized enterprises (SMEs), distinguishing themselves amid fierce competition can be a formidable task, given their constraints in resources, workforce, and digital infrastructure. That’s where Pepper Cloud steps in as the ultimate all-in-one sales CRM solution, revolutionizing your business approach. With Pepper Cloud, growing businesses can effortlessly optimise lead generation process, effectively nurture leads, and skyrocket sales conversion rates.

Pepper Cloud CRM is Singapore’s best sales CRM; it stands out with its intuitive interface and multiple feature integrations. From form building to pipeline management, messaging channel integration to email service connectivity, the CRM has it all. Additionally, with seamless workflow automation, it ensures smooth sales management and unlocks unparalleled productivity and efficiency.

In this article, let’s explore how Pepper Cloud CRM can effectively empower growing businesses, like yours, to capture and convert more leads with its robust features and tools.

How to generate more leads to boost your business?

With advanced features and intuitive interface, Pepper Cloud CRM offers a powerful solution to help you capture more leads effectively. Let’s delve deeper into the features.

Web forms

Pepper Cloud CRM eases your lead-capturing process with its in-built web forms. By leveraging secure web forms, you can effortlessly capture high-intent leads directly from your website and social media channels into your CRM.

Businesses can strategically position web forms on landing pages or across their website to collect essential information from potential customers who show interest in their products or services. These forms usually include contact detail fields such as name, email address, phone number, and other relevant information. When a visitor submits the form, the CRM system seamlessly captures the data. This enables businesses to effectively organise, analyse, and leverage the information for future engagement and conversion endeavors.

Message channel

Pepper Cloud CRM offers seamless integration with popular messaging channels like WhatsApp, Facebook, Instagram, Telegram, and more, empowering businesses to capture more leads effectively. By unifying all communication channels into one intuitive platform, the CRM eliminates the need for constant app switching.

This integration allows businesses to monitor and capture incoming messages from various social media platforms, automatically identifying them as potential leads. For example, if a prospective customer sends a product inquiry on Facebook Messenger, the CRM can recognise and capture it as a lead, initiating a series of automated responses using message templates to address their specific needs promptly.

Moreover, this integration provides a comprehensive view of all the prospects and their needs and facilitates more effective lead-nurturing strategies.

Email marketing

Pepper Cloud CRM is fully integrated with MailerLite and Mailchimp, renowned email marketing tools. Businesses can effectively curate and send emails to both individual prospects and larger target audiences.

This integration offers several advantages in lead generation and nurturing. For instance, businesses can leverage email campaigns to capture new leads by incorporating compelling CTAs within their messages, such as driving newsletter subscriptions or sign-ups. Additionally, CRM email marketing integration can be utilised to nurture prospects by sending informative and relevant EDMs, helping to build relationships and guide them through the sales pipeline.

How to efficiently convert leads into customers?

Workflow Automation

Workflow automation in CRM, like Pepper Cloud CRM, streamlines sales process with a series of automated steps. Some of these processes include sending emails to leads and customers which is made easy with the CRM’s integration with popular email platforms, such as Gmail and Outlook. Businesses can build stronger relationships with leads, engage in meaningful sales conversations, and nurture leads through automated workflows. Personalised content at each stage guides leads towards making a purchasing decision, resulting in higher conversions and increased revenue.

For instance, when a lead expresses interest in a specific product by filling out a form on the company’s website, you can automatically send a personalised email to the lead using Workflow Automation in CRM. This email acknowledges their interest and provides additional information about the product. Over the next few days, the CRM can trigger emails sharing success stories, testimonials, or special offers related to the product. By nurturing the lead with relevant content and maintaining regular communication, the CRM significantly increases the chances of converting that lead into a paying customer. This is one of the reasons why 49% of growing businesses use automation to streamline their sales.

Another use case could involve a scenario where a lead has been inactive for a certain period of time. With Workflow Automation, the CRM can automatically detect inactivity and trigger a re-engagement email. This email can include valuable content to reignite the lead’s interest and encourage them to take the next step in the sales process. By proactively reaching out to inactive leads and providing them with compelling reasons to re-engage, businesses can effectively revive leads that might have otherwise been lost.

Video conferencing

Pepper Cloud enables video meetings within the CRM with Zoom integration. With the facility of video calling leads and prospects, businesses can leverage their remote selling capabilities by engaging in face-to-face interactions. With video calls seamlessly integrated within the CRM, you can streamline the sales process, strengthen relationships, and close deals faster, ultimately boosting sales conversion rates.

For example, when a lead expresses interest in a product or service, sales reps, instead of relying solely on phone calls or emails, can schedule a Zoom video meeting through the CRM. This allows the business to have a face-to-face interaction with the lead, showcase product demos or presentations, and address any concerns or questions the lead may have in real-time. The ability to have face-to-face interactions builds trust and credibility, increasing the likelihood of converting the lead into a paying customer.

Voice call

Integrating Aircall with Pepper Cloud CRM enhances lead conversion through voice calling. Since calling leads and prospects on there phone number is a common practice for promoting products and communication, having this feature within the CRM makes tasks easier. The CRM-Aircall integration not only enables you to make and receive calls but also automatically logs call notes, tags, and recordings after each call. This helps businesses optimize workflows, make informed decisions, and achieve higher lead conversion rates with CRM Aircall integration.

For instance, when a sales rep receives an incoming call from a potential lead. With the Aircall integration, the CRM automatically identifies the caller, retrieves their contact information, and displays relevant call details on the sales representative’s screen. During the call, the representative can take notes, tag the call with relevant information, and even record the conversation for future reference. This information is seamlessly stored within the CRM, providing a comprehensive overview of the interaction and enabling the sales team to follow up effectively.

By having access to detailed call data and insights, businesses can tailor their approach, address specific pain points, and nurture leads more effectively, increasing the likelihood of converting them into customers.

Other useful features

In addition to the aforementioned features, Pepper Cloud CRM offers a range of other powerful tools and features that greatly contribute to the lead capture and conversion process. These features include:

  • UTM tracking: Pepper Cloud CRM UTM tracking enables businesses to track the sources of the leads, allowing them to identify and analyse the specific campaigns that generate leads. By analysing these insights, businesses can optimise their marketing efforts and focus on strategies that yield positive outcomes, ultimately enhancing lead capture and conversion rates.
  • AssistAI chatbot: The AssistAI feature in the CRM enhances conversations by using an AI-enabled message inbox, making lead conversion through conversation easier. With AI capabilities, businesses can have more personalised and efficient interactions with leads.


Pepper Cloud CRM offers a comprehensive solution for businesses seeking to capture and convert leads with exceptional efficiency. Through its user-friendly interface and seamless integration of various features, it streamlines lead generation, nurtures prospects effectively, and significantly improves sales conversion rates. The platform offers web forms to capture high-intent leads, while also seamlessly integrating with messaging channels and email marketing tools, providing the means to capture more leads and nurture them through personalized and automated workflows. Moreover, the inclusion of video conferencing and voice calling features enhances the lead conversion process, allowing face-to-face interactions and efficient call management. With additional capabilities like UTM tracking and the AssistAI chatbot, Pepper Cloud CRM empowers businesses to optimize their lead capture and conversion strategies, ultimately fueling business growth and overall success.

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