How to Increase Your Sales Using Instagram in 2021
Businesses have suffered a significant decrease in sales during the COVID-19 pandemic. Fortunately, the vaccination program is working, and new hopes have emerged.
Now, the question is how to increase your sales in 2021. Social media marketing has proved to be one of the most cost-effective means of building sales funnel these days.
Here are some other advantages of using social media platforms for marketing:
- Brand awareness
- Search engine rankings
- Better conversion rates
- Improved customer satisfaction
- Better thought leadership
One important matter in this regard is choosing the best platform and targeting as many niche audiences as possible. Instagram is an exceptional platform and is the first priority of many businesses.
In this article, we’re going to let you know how to increase the sales of your products/services using Instagram.
Instagram is now one of the most sought-after social networking applications across the globe. With more than one billion monthly users, Instagram has a great audience reach.
Although Facebook has more users, Instagram’s engagement rate is way higher, and therefore, the chance of converting users into loyal customers is higher.
Instagram has lots of visual features such as feed posts, Stories, IGTV, and Reels, using which you can market your products and services. This is a great chance to build your brand identity and increase your sales. That’s why 70% of US businesses use Instagram for marketing.
Another important aspect of Instagram is that it’s a great place for influencer marketing. Around 500,000 influencers are active on the platform making masses of money. You can also take advantage of this opportunity to boost your sales.
We tried to mention just some of the beneficial aspects of Instagram. Now, learn some tips to increase your sales using the platform.
Create a business account on Instagram
First and foremost, you need to create a business page on the platform so that:
- Your followers can contact you easily, just like a website.
- You can advertise without the help of Facebook’s advertising features.
- You can access Insights in order to analyze your performance.
Conduct competition research
You have to learn more about your niche audience, your competitors, and finally, the type of content.
Therefore, you need to check important factors such as impressions, engagement rates, the styles of contents, themes, etc. Moreover, you have to know your audiences’ age, gender, location, social position to be able to create the best content for them.
You can also easily join niche groups, channels, and local communities to figure out what your audience looks for. This is especially important to look for local content so that you can target local audiences. This will help you optimize your content based on their interest.
Educate your audience
Please remember that content is king in the realm of social media marketing, and Instagram is no exception.
Instagram has lots of useful features using which you can broadcast your brand story in different formats. Apart from the graphics and the style of your content, the educational aspect of your posts is of great importance.
The key to grabbing the attention of more and more relevant users and converting them into loyal customers is informative content.
In fact, many people use Instagram to search for something and learn about it. This is a great opportunity for you to put your content in their eyes and appear like a niche thought leader.
On the contrary, if you focus solely on some promotional content, you’ll face losing your followers, and this will affect your sales.
Leverage the power of Instagram influencers
One of the easiest and most cost-effective means of reaching niche audiences and increasing your brand awareness is by using influencers.
That’s been so useful that more than 70% of marketers regard Influencer Posts as the most effective content format for their campaign.
It’s well-established that a majority of people choose their products and services based on recommendations. Among these recommendations, influencers play a significant role as people put a great value on famous people’s opinions.
It’s really important to choose high-engaged influencers who are directly related to your niche. Remember that the number of followers is not a perfect criterion for choosing an influencer. It’s also useful to know that there are some Instagram account marketplaces like Social Tradia, using which you can acquire influencers’ accounts to gain their following instantly. This way, you can soon boost your sales.
Take advantage of your followers’ content
One of the best ways for preparing enough content for your account and also increasing your engagement rates is User-Generated Content.
Remember that content creation is a time-sucking task, and sometimes you can’t do that on time. That’s why many brands collaborate with social media managers.
Of course, as a small business, you might find it expensive to do that, but you can take advantage of user-generated content.
When you share your user’s content, you’ll get higher rates of engagement from them. Also, you’ll save the time and money that you should have spent on content generation.
Schedule your posts
Apart from the information in your content and the quality of your pics/vids, you have to pay special attention to the time you share them.
A consistent social media presence is really important for your brand identity. It makes your followers remember your brand.
Moreover, when you post at peak hours, you’ll find the chance to put your content in the eyes of the maximum possible users and, therefore, get higher engagement rates.
Fortunately, there are several automation tools out there you can use to schedule your posts and automate your presence.
Instagram has proved to be one of the best social media platforms for marketing, especially for small businesses. If you want to increase your sales using Instagram, you just need to create a business account on the platform and post informative content related to your niche. Of course, this is a time-consuming task, and therefore, you need to be patient in this journey.
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