4 Tools Your Digital Marketing Agency Needs
Running a successful digital marketing agency is difficult enough on its own. But, it’s even more difficult if you’re not equipped with the right tools. Technology has provided digital marketers with tools that can make their jobs a lot easier. After all, it would be a shame not to capitalize on such an opportunity. Marketing tools help you delegate tasks, improve collaboration, track valuable data and maintain information on your clients among other things.
Marketing job would be next to impossible without proper tools, especially since competition is strong and always on a lookout for ways to outrun you. What’s more, the digital world provides a huge amount of information about customers and their preferences, behavior, needs, demands, as well as their expectations. Without the right tools, there’s no way to make use of that information and you can easily miss out on great opportunities to improve your marketing efforts. Here are a few tools your digital marketing agency needs.
Project management tool
A project management tool is essential for every digital marketing agency. It helps you delegate tasks between team members, schedule deadlines and always have a clear overview of the project’s progress. There are various project management tools available for you, such as Basecamp, Asana and many more. The key is finding the right tool equipped with all the necessary features for your agency.
What’s more, project management tools allow you to introduce more transparency into your agency and improve collaboration organization-wide. In addition, team members can share information and files, while discussing different approaches and strategies, as well as share advice over live chat. Furthermore, you can also include clients into projects and allow them to monitor the progress of the project.
Reporting tool
Reporting is one of the most important activities in digital marketing agencies. You have to update upper management, shareholders and clients about your marketing efforts as well as showcase data gathered from metrics. Tools, such as Reportz can help you out greatly in crafting such reports.
Not just that, but it will also help you track metrics from various activities such as SEO (Search Engine Optimization), PPC (Pay per Click) social media and more, while displaying data and key performance indicators (KPI) on a custom digital marketing dashboard for easier view and analysis. That way you can easily extract valuable information from the metrics you’ve outlined and create reports for your clients. Furthermore, you can automate the process, so that your clients receive reports on regular basis.
Customer relationship management (CRM)
A CRM tool is a must-have for every marketing agency. CRM helps you collect and manage data regarding your past, current and potential clients. What’s more, it helps you have a better understanding on client requirements and their needs. Furthermore, CRM software helps you set up a billing system, so that you’ll manage invoicing and client contracts more effectively.
Similar to gaining insight into customers for your marketing campaigns, you’ll be able to gather valuable insight on clients via CRM and determine which ones are the most profitable for your agency. After all, the more you know about your potential clients, the easier it will be to convince them to procure your services. In addition, you use this tool to establish an effective communication with your clients.
Content strategy tool
Every digital marketing agency needs a tool that will help them develop a content strategy. The main reason is that content is the most effective marketing method today. As a matter of fact, content marketing drives the most engagement from audiences, as long as it’s top quality and highly relevant. Not just that, but high quality content is on top of the list of most important ranking signals for Google.
With the right tools at your disposal, you can create an effective content strategy that will be unique, as well as able to offer value to audiences. Tools such as BuzzSumo allow you to track various pieces of content already published across multiple channels. Moreover, it shows you the amount of engagement that content is driving on each channel and its efficiency. It’s a good way to check out your competition and improve your content marketing efforts.
Digital marketing agencies need to be creative, innovative and most importantly efficient in developing great marketing campaigns. Leveraging the right tools can help any agency achieve their goals much faster and ensure success as well. There are plenty of tools that can ease up the whole process and help your business run smoothly. The only thing you need is to find the one that suits your agency the best.
Nate Vickrey is a marketing consultant and an online author. He is mostly engaged in providing his expertise to startups and SMBs. He is also the executive editor at Bizzmark Blog and an author on TheNextWeb.