Till date I have written more than 100 articles on artificial intelligence and its impacts in the business world. Every time I start to craft the article, the first sentence comes to my mind is “artificial intelligence has begun to revolutionize the business world”. Yes, that is absolutely right. AI (Artificial Intelligence) has been a main stream topic across all industry verticals.
Forward-thinking businesses are increasingly ardent to harness the power of artificial intelligence to achieve a competitive edge. Especially, when looking at the future of artificial intelligence in social media, the total amount of investment made in AI-powered marketing has been skyrocketed. Industry experts predict that it may grow by around 300% for every single year.
One third of the world’s population is using social media, and according to researcher Gartner, AI bots will power 85% of all customer service interactions by 2020.
From chatbot to AI-powered intelligent marketing campaigns, AI promises maximum ROI that was never before for marketers. Being a part of digital marketing team, I am very happy to share my experience and knowledge in artificial intelligence in social media with you.
First let us see what is artificial intelligence:
The basics: what is artificial intelligence?
Artificial intelligence is the intelligence that machines gain from the programs written by humans. With that intelligence, they can perform like a human. In case of human, he works with his natural intelligence. Artificial intelligence is powered by machine learning, deep learning, and other relevant technologies.
What is machine learning? Machine learning is a subfield of artificial intelligence, which enables machines to learn on their own from the already generated data and adapt to changes. For example, chatbots or digital assistants like Siri or Google Assistant can help users get the most things done with a voice search or text search without putting much effort.
Deep learning works on the principles of neural networks of the brain, which means it is used to work on more complex data sets.
Impact of artificial intelligence in social media
In 2014, LinkedIn acquired a job search startup called Bright.com. Bright leverages machine learning to create job and candidate searches for recruiters and job seekers respectively. So employers can have a better chance of hiring the right person for a job, and candidates can get a better selection of relevant job opportunities.
LinkedIn uses the same technology to rank candidates on the historical hiring patterns, account location, past work experience and job descriptions, which can help companies easily find the required candidates.
Pinterest recently acquired Kosei, a data software company. Kosei specialises in personalised recommendation modeling. Pinterest uses Kosei to identify object recognition to boost pins, and for product recommendations that are personalized. And spam contents are no longer entertained. And Kosei is also used to match with Pinterest’s Visual Graph, which tailors image and search recognition for individual users.
When it comes to Facebook, people easily understand how AI is impacting experience on Facebook. Have you ever wondered how face recognition works on Facebook while tagging? That’s absolutely because of an AI-powered facial recognition tool. Facebook is also working to improve reach for businesses based on a user checking a hotel, or retail store on its platform, so it can offer such users real-time discount provided by businesses.
Facebook Messenger allows chatbots to be deployed on its platform. Businesses develop chatbots to help customers find their preferred products and solve their queries. In this mean, chatbots replace customer support executives. So there is an increased demand for the best mobile apps development company India and chatbot development company Mumbai and Delhi NCR, who develop good quality chatbots.
Yes, AI is really transforming user experiences on leading social media platforms. And its benefits are being largely leveraged by businesses. So marketers require to be updated with the benefits that AI and these popular social media platforms are offering. In this case, mobile app development companies have been early-movers, adding chatbot development service to their service portfolio.