The fact is that customer segmentation is like sex in that it’s really easy and comes naturally, but you need to know just a few basic things. Oh, and nothing really substitutes for real world experience. What Is Customer Segmentation? … Read more »
The term “Qualitative Research” is commonly applied to a set of methods that are used in the social and human sciences. Although the term was originally coined in the social sciences, a great many related fields–from psychology to market research … Read more »
With the rise of nonprofit fundraising and donation drives, more people are scrutinizing the process behind every campaign. They tend to gravitate toward organizations with an efficient and organized channel for the donations that pour in. However, managing donations is … Read more »
Using Reputation Management Software to Protect the Company Brand The reputation of a business is an invaluable component to its success. Because of that, it is essential for every company to practice and maintain strategies that manage their reputation online. … Read more »