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Why Should Your Business Track Its Phone Calls?

When tracking your marketing performance, do you include phone calls to the business? If not, you might want to start.

Many digital marketing strategies provide customers with a range of contact options. As well as contacting you via your website or email, you likely also have a telephone number included in your ads. Therefore, tracking your calls is another important part of monitoring your marketing performance.

Below, you’ll discover why your business should start tracking its phone calls today.

What is phone call tracking?

Phone call tracking isn’t new, but many businesses are only just discovering its benefits. Through professional and reliable services from Responsetap, businesses can track the calls resulting from marketing campaigns to determine just how well they are working.

Specialist software is used to see how many calls you’re receiving from your campaigns. It also analyses how long the calls last and whether they converted into customers. This provides invaluable information you can use to enhance your marketing campaigns.

The benefits of tracking your calls

There are a lot of benefits of tracking your calls. The main one is you’ll get a much clearer idea of how your marketing campaigns are performing. Did you know for example, that a staggering 88% of customers look online before they make a purchase offline? Many phone a company prior to making a purchase.

So, unless you are tracking these calls, you won’t know exactly how well your marketing campaigns are going. By tracking calls, you could improve results and save money. These are just some of the benefits to be aware of.

How to track calls in marketing

In order to track your calls in marketing, you’re going to need a specialist call tracking solution. This can then be partnered with your Google Analytics account. Having call tracking included in Google Analytics gives you a complete picture of your marketing efforts.

You can track call conversions, time spent on calls and compare offline and online conversions. The call tracking solution will be implemented into your website. This will then start automatically tracking the calls you receive via your ads.

It can be quite a complex process if you’re doing it alone. That’s why it is recommended you use the services of a call tracking specialist. It’s important to book a discovery call before a call tracking service is installed. This will ensure that you are getting the best features to match your requirements.

There are many different types of call tracking software out there. So, make sure you choose one with a reliable and excellent reputation. By monitoring your calls, you’ll be able to see exactly how well your marketing campaigns are working. It also gives you the opportunity to see if you need to make any adjustments to boost call conversions.

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