Top 10 Email Marketing Automation Software For Bulk Mailings

If you own your own business you know how important it is to attract, retain and service customers old and new alike. Customers are the foundation for any online business. One of the best ways to contact customers is via email. There are many email marketing software programs available that facilitate this process. Many business owners prefer bulk email marketing because it is cost efficient and a proven method to communicate with current and prospective clients. Bulk email marketing software products offer a variety of features that can stimulate an existing business in multiple ways.

Read More: Best Email Marketing Software And Tools For Small Business

Most bulk email marketing software programs enable you to track your campaign and improve the number of emails delivered to customers. You can use email marketing software programs like this to expand your current opt-in mailing list and improve sales and your existing client base.

A variety of different businesses use email-marketing solutions including small and medium sized businesses and even non-profit businesses. A comprehensive email marketing solution will allow you to customize and personalize your email marketing messages and newsletters so you can create effective and measurable tools to entice and retain loyal customers.

Read More: Top 10 Personalized Email Marketing Software

You should keep in mind when shopping for an email marketing software program you will probably need some technical support at one time or another, thus be sure you look for a software solution that will provide you with free technical support if possible. This will maximize your cost efficiency and ensure you have the support and help you need when installing and running your program for the first time.

Read More: Best Email Marketing Software For Small Business

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Top 10 Email Marketing Automation Software For Bulk Mailings:

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MAILCHIMP

MailChimp provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

CAMPAIGNMONITOR

Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns.

SENDBLASTER

Free email marketing software If you want great results starting up and managing an email marketing campaign, you should rely on a specific software that lets you manage it quickly and directly from your desktop. The best email marketing software also provides a free version to start a campaign at zero cost.

GETRESPONSE

Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

MAILIGEN

Create, deliver and track emails for desktop & mobile. Email marketing automation. 24/7 Customer Service. Try 30 days for FREE.

BENCHMARKEMAIL

Online email marketing solution to engage subscribers, target an audience, send beautiful, responsive emails and track results.

MOONMAIL

The easiest way to send Email Marketing Newsletters! Create, design and analyze your Email Marketing campaigns in a minute using MoonMail the top Email Marketing Software Platform.

MAILIFY

Mailify offers the best email marketing software to send responsive emails. Our email blast software is loaded with creative and simple tools to make your campaigns successful.

MAILERLITE

Affordable Email Marketing Software for Small Business. Visit our website and try Email Marketing Services for Free.

FRESHMAIL

Access your FreshMail account from anywhere. Your files and data, as well as FreshMail’s tools, are secure in a dedicated cloud and are always ready to meet.

Email Marketing Software Advantages and Benefits

Email marketing software provides a simple and efficient way to streamline business processes with the click of a button and a modest investment in time. If you are in business for yourself and haven’t considered email marketing software you may change your mind after reading this.

Read More: Top 10 Free Email Marketing Software Solutions For Small Business

Email marketing software offers many benefits and features. Here are just a few of the more commonly reported benefits and advantages of using this unique software:

• Most are simple to install and use.
• You can generate professional looking and targeted emails for your customers in just minutes.
• Most programs offer unlimited personalization and customization.
• You can filter email lists based on personal or pre-established criteria.
• Most provide an easy message-editing tool.
• Most programs will support embedded images and automatic subscribe or unsubscribe handling.
• Most use technology that has been tested for years hence are unlikely to fail and likely to work very efficiently.
• You can use email marketing software for a host of different purposes including sending email newsletters, sending announcements to customers or special deals and for creating personalized email campaigns.

Look for an email marketing software program that will work with any type of database. Most can track and send millions and millions of emails every day, though you probably won’t need to send this volume of emails to your clients. Many also offer remote access so you can update emails via any Web browser, hence you don’t have to be at your PC to conduct business as usual!

Email Marketing Software Tactics

There are dozens of email marketing strategies you can adopt to ensure that you are getting the most bang for your buck from your email marketing software. You don’t want to invest in a product that isn’t going to ensure greater sales after all.

There are many best practices in the world of email marketing. These are time tested and proven strategies that businesses large and small have used to successfully stimulate business and encourage repeat business among existing customers. These are the practices you should adopt to ensure your email marketing software is working for you. Here are some time-tested techniques you should consider when emailing your clients and potential customers.

• Introduce yourself to your customer base. Don’t jump right into your marketing message you’ll make a bad first impression. You should always have an automatic welcoming message that is triggered when someone enters their email address or subscribes to your newsletter or auto responder. This will leave a lasting and good impression. Try something personal and inviting. Avoid pushing a sale at this point.
• Build relationships over time using a preference center. Most email software programs will allow you to use a preference center. This can let you maintain profiles and customer preference up front and allow you to customize individual recipients email experiences. This will facilitate better customer service. You can provide your customers a link that allows them to personalize their future emails so they are more likely to use them.
• Provide top-notch customer service. If your customers are satisfied they will keep coming back. You should make sure all inquiries are responded to in a reasonable time frame. These include unsubscribe requests.